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“complex haunting tales”
“entrancing, lush”
“Merchant's a master when it comes to crafting lofty tunes with instant appeal”
“relaxing orchestral indie folk sound scapes”
“Merchant earns a place among those artists who keep musical expression, experimentalism, and artistry alive”
“A solid solo singer-songwriter”
“a chamber pop style that mixes acoustic guitar with warm classical instruments such as cello, French horn, and recorder on melodic, mid-tempo tunes that he tops with his pleasant, ingenuous tenor...But lest things get too chummy and childlike, the lyrics have recurrent dark tones.”
“His songs are amazingly complex with intrinsic orchestrations and beautiful vocal arrangements. This is multi-instrumental indie-pop that would fit Brian Wilson. Excellent eclectic folk pop - (Editors Pick)”
