“Merchant's a master when it comes to crafting lofty tunes with instant appeal”
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entnews
“relaxing orchestral indie folk sound scapes”
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Wiam Blogspot
“Merchant earns a place among those artists who keep musical expression, experimentalism, and artistry alive”
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Music Spectrum
“A solid solo singer-songwriter”
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Berkeley Place Blogspot
“a chamber pop style that mixes acoustic guitar with warm classical instruments such as cello, French horn, and recorder on melodic, mid-tempo tunes
that he tops with his pleasant, ingenuous tenor...But lest things get too chummy and childlike, the lyrics have recurrent dark tones.”
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AMG/All Music Guide
“His songs are amazingly complex with intrinsic orchestrations and beautiful vocal arrangements. This is multi-instrumental indie-pop that would fit Brian Wilson. Excellent eclectic folk pop - (Editors Pick)”
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Smother Magazine