WHY

WHY first took shape in 1995 in Winnipeg Manitoba, when Brian Cook (vocalist) chose to see his musical ideas take form. Quickly rounding up some of the best players the local scene had to offer, they recorded their first album THE NAKED SOUL, and followed it with 2002's THE RISE AND FALL OF THE QUESTION MARK, which drew fans and critics alike to their energy-fueled live shows.

As years passed and other commitments took hold, Brian continued to write and began to dedicate time to Make Poverty History. First introduced to the idea by heroes Bono (U2) and Bob Geldof (LIVE AID, LIVE 8, Boomtown Rats), Cook felt the need to use his music to raise awareness to the staggering true fact that a child dies due to extreme poverty every 3 seconds.

Now WHY finds themselves re-invented with a new, powerful lineup. To bring both fans and critics back to attention, WHY recorded "THE LAZARUS EFFECT" (a medical term for the turnaround that AIDS victims have when put on AIDS meds), which finds the band at their best, and also serves as a fitting allegory to the fate of the band. Rising from what once was and starting over again, Cook and company are poised to make an impressive and stirring comeback.

Copies of the LAZARUS EFFECT album, the title song having already received air play in major markets across Canada, were also given out before U2 concerts in Ottawa and Montreal and were made available at Make Poverty History and on-line at CDBABY.COM. A portion of the proceeds from the album went directly to the charity and the album's artwork featured heartbreaking photographs all supplied by Make Poverty History. The album itself featured newly remixed and/or re-recorded tracks, the new single, as well as a video recorded for the track, "Keep My Peace". The album also offers links to the Make Poverty History websites as well as an interview Cook did with Shaw TV.