cdbaby.com/cd/tona

Screw the press releases, here`s what some people who BOUGHT the album said:

Shot of Sonic Adrenaline.
author: Eve Cook

Every time I listen to this album, I think to myself, "Damn!"
Imagine a masterful oil painter who creates a work of art that you can stare into for hours.  Every brush stroke is filled with a story, mood and emotion.  The painting sucks you in and mystifies you.  
For me, Tona does this with their music. Every musician plays his part to create a sonic story and picture, that pulls you in and you lose yourself in their world. And that world feels really, really damn good.
In my opinion, this album deserves really listening to.  Enjoying every aspect fully.  But if you just want an adrenaline rush and to rock out really, really hard -- this album more than suffices. Play it loud!

Absolutely Incredible.
author: Brian Jackson

I had never heard of TONA until they dropped a friend request for me on MySpace.  Lots of bands do this, and I always make an effort to check out the band's sound.  Tona was no exception, but I actually heard something cohesive in their sound I hadn't heard in most of the other bands.  I decided to download many of their tracks off their page and found myself constantly listening to them, especially Go Slow and Red Cylinder.
Well, to my surprise came their debut CD.  I was stoked to see this band get their debut, and what an amazing one it is, too! Every one of their songs off this CD has solid riffs that you can get lost in (ESPECIALLY during the jam sessions), and several tracks like Oreol and Bull May hit hard and keep chugging along the way.  They do an intricate mix of the melodic and in-your-face thrash, but either way they spell it all out as masterfully as several of the major label bands.
I see Tona going places.  Keep an eye and an ear out for these guys! They flat out ROCK.

Pleasure in Punishment
author: Ashley Davies

Oh my god, this is an absolute beast. TONA arrive in style with their first proper album, the accomplished production shifting it up a gear from their previous recordings. It’s quite clearly one of those that fits into the category of music that has to be played FUCKING LOUD to be properly appreciated. Just as Johann Cruyff pioneered the concept of total football, TONA are exponents of total rock. Every instrument attacks, with George’s vocals used rhythmically to intensify the hit. From the outset there’s a claustrophobic, machine-like quality to the music, making you feel you’re locked in for the duration. The opener “Red Cylinder” is a choking, Motorhead-inspired anthem, and the frantic pace continues with the bluesy, ZZ Top-esque “Pieces”. Some temporary relief comes in the first half of the slower, mournful sounding “Box”, still my favourite tune, before that too gives way to fist-smashing, Bitch Magnet style riffs.

Even when it slows down, however, such as in “Go Slow”, there’s no letup in the monstrous heaviness of the impact, in fact the effect is even heightened by the knowledge that another crushing blow is about to be delivered. You can tense yourself in anticipation, but you can’t escape from its relentlessly pounding, superhuman power. Elsewhere “Grafit” benefits from being sung in Serbian, possessing a greater ferocity than the previous English version, before the appropriately fluid dirge “Through Water” closes, perhaps mercifully devoid of the brute force of the rest of the album, reflecting the listener’s own feelings of being utterly drained from the experience, a soothing and strangely uplifting bandage on the wound. Nonetheless, by that time you’ve been well and truly battered.

Yes, of course it’s a macho thing (they’re Serbian, for fuck’s sake!), a slightly masochistic kick for those who love a bit of visceral aural punishment. And what kind of indie-pop wanker doesn’t? Highly recommended.