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This Frontier Needs Heroes / Press

"We're warning you now: You might fall in love with someone in the room during this band's set. So genuine, so commanding, so deceptively simple is TFNH's music that, before you know it, something inside you has shifted - suddenly your staring into someone else's eyes from across the bar."

Folio Weekly

“Brooklyn band This Frontier Needs Heroes play this lovely track entitled "George Clooney," at Fusion headquarters in Miami. "George Clooney" - the song - is about the universality of loneliness, because, yes, even George Clooney - the actor and renown humanitarian - gets lonely.”

“When people think of celebrities, they typically imagine the ugly information spread all over the tabloids; it’s rarely anything impressive. The inspiration for This Frontier Needs Heroes’ latest song, however, turns that stereotype on its head. Guitarist Brad Lauretti wrote “George Clooney” after realizing the actor’s passions beyond acting.”

“This Frontier Needs Heroes is the indie-folk duo of brother and sister Brad and Jessica Lauretti from Brooklyn, NY. Their new album Hooky was recorded in the summer of 2012 on 2-inch analog tape at Dr. Dog’s studio in Philadelphia with the help of Loveland Recording’s Nathan Sabatino, who also played organ on the album. The album was recorded with the help of O’Death’s David Rogers-Berry (drums) and Robert Pycior (violin), The Blank Tapes’ Matt Adams (electric guitar), bassist Turner Stough and sitarist Arvid Smith. Below, download “It’s Over Now.””

“The achingly touching ‘George Clooney’ comes from Brad and Jessica Lauretti’s upcoming third album Hooky, which the brother/sister duo will self-release following a successful Kickstarter campaign.”

“It’s actually a thoughtful, pretty piece of music.”

““[They] spangle heartfelt Americana with psychedelic brightness and lyrical levity.””

“After two records based in Brooklyn, Jessica and Brad Lauretti, the siblings at the front of This Frontier Needs Heroes, shifted into a mode of long-distance collaboration for LP3: Brad headed south, to Jacksonville, FL, and Jessica staying relatively local. The space did them good, and gave them Hooky, a record retaining their folk-intoned roots while expanding in terms of geography, personnel, and as evinced by the title track’s official video, a heightened cinematic quality.”

“Jessi Whitten, music director for OpenAir from Colorado Public Radio, joins us with three must-hear new releases. This Frontier Needs Heroes - “2012” (single)”

“This Frontier Needs Heroes plays what they dub "family folk." Their music ranges from simply arranged, heartbreaking ballads ("I Can't Do It All By Myself") to raucous foot-tappers, complete with rambling electric guitar solos and handclaps ("No More War").”