Send FREE, custom emails to your fans. Use the FREE Fan Collector to allow fans to sign up from all of your sites.

FanReach is the only email system built for the music business from the ground up. Over 40,000 Artists, Venues, Labels, and Managers are using FanReach to send out millions of emails per month.

FanReach is available in two versions, our free product for bands who are just starting out, and FanReach Pro for bands who are trying to grow their fan base, book gigs, and earn money from selling merchandise and music.

Learn more about FanReach Pro »

Now with Advanced Clicktracking

The quickest way to send music. Pick your songs and choose your delivery method (email or IM) or simply grab the link and go.

When a TunePak link is clicked inside an email, IM, blog, or webpage, a stand-alone player pops up and begins playing your music. The player also contains links back to your profile page. Its really simple.
Click here for a live example »
How to Use TunePaks

• Send music to media, venues, fans, A&R folks.
• Use the link in Blogs, Web Pages, or emails so people can check out your music.
• Track what's happening to your tunepaks and who's listening.

Creating a TunePak Is Easy

1. Select the songs you want to add from any list on ReverbNation.com - song lists, libraries, and playlists
2. Click on the share button
3. Follow the instructions for emailing or pasting a link

The slickest digital press kit available on the web.

A press kit is a must-have for every artist, and ReverbNation's RPK is the best one out there. We give you detailed tracking information, the friendliest interface, and the most professional look. Want to book more gigs? Our RPK can help. In fact, artists who have an RPK play four times as many shows as artists who do not have an RPK.

Signup for RPKs Now

How the RPK Works

Online Press Kit Comparison

	ReverbNation	Sonicbids Standard EPK	Sonicbids SuperSonic EPK
Price	5.95	5.95	10.95
Audio storage	UNLIMITED	25MB	60MB
Photo storage	UNLIMITED	10 images	10 images
Color customization	UNLIMITED	9 themes	13 themes
Unique versions	UNLIMITED	1	1
Video support
High-res media photos
Private songs
Show schedule
Press clippings
Detailed tracking
Fan demographics

Feature Legend

Want to know how you stack up? Use this single, simple score to track your success.

ReverbNation has introduced a new metric that helps Artists understand their overall 'brand value' and how it is growing across the entire digital realm. This metric takes into account the total engagement of the Artist across their entire base of fans and listeners, as well as their ability to convert casual listeners into "Fans" that can be contacted.

Every Artist on ReverbNation is measured automatically and the score is tracked over time. In addition, ReverbNation provides a Band Equity Chart that compares Artists against others in their genre so they can benchmark their progress.

Band Equity Score Tracking Sample:

What It Measures

Reach
The number of unique people touched by the Artist's content, which typically lives within social networks, blogs, home pages, etc. This factor includes unique listeners, watchers of video, registered fans, size of their mailing list, etc. It could be described as the total potential fan base, and captures an element of effort on the part of the Artist and their Fans to spread their content and reach more people.

Influence
The reaction of those people exposed to the content. This factor includes number of songs or videos played per listener, number of unique times the listener was engaged with the content, play-through percentage on songs, total engagement time, email open rates, etc. It could be described as the merit of the Artist's content.

Access
The ability of the Artist to access those fans directly, and message to them. This factor includes the rate at which listeners/friends convert to registered fans of the Artist or joining their mailing list, giving the Artist the ability to speak to them directly. It could be described as the familiarity the Artist has with their fan base.

Recency
All of the above factors are weighted by how recently the activities have taken place. Because of this, Band Equity can be used as a way to identify how promotional strategies affect fan relationships in the aggregate, closing the loop on understanding the cause and effect of an Artist's popularity.

Use our simple Banner Tracking feature to collect stats about which banners are getting seen, getting clicked, and leading to conversions.

ReverbNation's Banner tracking provides the information you need to understand which banners are getting seen, getting clicked, and leading to conversions*. And it's easy to use:

1. Upload your banner artwork by clicking "new resource" on your banners tab
2. Tell us where the banner should link to
3. Click on the banner to get the special code
4. Paste it into your other web pages, emails, blogs, etc.
5. No matter how many people grab or copy the banner, we'll be tracking that for you too

Tracking metrics about your banner will be displayed in the Banners tab of your Stats at ReverbNation, and will include:

• Impressions
• Clicks
• Click-Through Rate (CTR)
• Conversions*

Daily Banner Placements Graph

Top Banners Table

*Conversion Tracking
Each time you upload a new banner you will be presented with a piece of 'conversion tracking code' that is optional to use. Conversion tracking tells you how many people actually did something after they clicked on the banner. Here is an example:

You are selling t-shirts on your website, and you want to know how many sales are generated from your new "Get our Latest T-Shirt" banner you plan to post on Myspace. So you upload the jpeg banner and name the conversion "T-shirt Sale". Now grab the conversion code and paste it onto your website on a page that occurs AFTER a sale has been made (referred to as the 'success', or 'thanks for your order' page).

ReverbNation shares 50% of all advertising revenue with the Artists.

Overview

Each month, 50% of the total ad revenue from across all artist pages will be pooled, and artists who have opted-in to the Fair Share Program will receive a portion of that pool based on their overall site activity for the month. Unlike other sites that have tried to negotiate the lowest possible payout to the Artists, ReverbNation has been VOLUNTARILY paying Artists 50% of our take since April of 2007. You are our BUSINESS PARTNERS, and we will always treat you that way.

Details

1. A site-activity score will be calculated at the end of every month for each artist. Each artist will receive their Fair Share of the revenue pool based on the proportion of their site activity to the rest of the participating artists.

2. Artists can increase their site activity scores by driving more new fans to their pages, and by having their music played more often and in more places on the web.

3. Increase your Fair Share

• Driving more fans to your ReverbNation page
• Posting more widgets
• Using the FanReach email system

4. Requirements

• Must opt-in to the Fair Share Program
• Must have valid Paypal address
• Must have FanReach activated
• Must provide valid mailing address

• Must have balance that exceeds $20

FAQ

How do artists earn money at ReverbNation? How does ReverbNation earn Money?
How do I drive more fans and new fans to my page?
How do I increase the number or song plays and locations of those plays?

How do artists earn money at ReverbNation? How does ReverbNation earn Money?

ReverbNation is a business with offices, employees, and investors, so we need to make money to eat, sleep, and be happy too. But we differ from most companies in this space in that we understand that without the Artist we have no music, and without the music we have no website, and without a website, we can't eat, sleep or be happy. We bring our heart and soul and technology to the table, but Artists bring themselves, their music, and their fans. This is why we decided to split all advertising revenue down the middle. This all sounds lovely, but please don't quit your day job over this. While many artists will get a very nice paycheck each month, many artists will get very little. Remember, it is all based on the activity an Artist generates, and that is the fairest way to do it. Other companies like Last.fm are now copying our model and sharing some ad revenue with the indie Artist. But we just don't feel that 10% is enough for all that you do for our site. You are our partners, and we will always treat you that way.

How do I drive more fans and new fans to my page?

There are lots of ways to do this. Here are a few:

• Encourage your fans to join the site. If they keep a profile on ReverbNation, they are up to 10 times more likely to visit your page and get their friends to visit it too.
• Use our free emailing and fan-targeting system called FanReach. All FanReach emails have links back to your page, and we automatically track when your fans link back so that you know which emails are working.
  Click here to learn more about FanReach
  
• Put a linking banner up on your other webpages and in blogs. When you signup for ReverbNation, we create one for you automatically and put it inside your widgets tab on your profile page. Just click it to grab it.
  Click here to get the banner
  

How do I increase the number or song plays and locations of those plays?

It's easy. Grab one of the music player widgets from your widgets tab. Put them into as many different places as you can think of on the web - blogs, web pages, Myspace Bulletins, Myspace Comments, etc. Encourage your fans to spread your music players too! To maximize plays on each widget, select "on" for the autoplay option. This will start the music playing automatically when the target web page is opened or refreshed.

Click here to get your widgets

Add links to your retailers, and we'll integrate them into your ReverbNations tools.

ReverbNation makes it easy to make all of your online retail outlets available to your fans. Just follow these 3 easy steps to get it set up:

1. Click on Storelink in the Artist Resources section of your Admin/Tools page.
2. Find the URLs of all the stores for which you have accounts. If don't have accounts with these stores you'll need to sign up with them first.
3. Then simply paste the URLs for the stores you'd like to make available.

Then you're done! Now your fans can access the full array of your retailers on the Store tab on your ReverbNation profile page and also in the Store section of your TuneWidget!

Find Music Venues in Your Town, or Anywhere Else. More than 100,000 Listings.

Gig Finder Is Different

You can use any number of web sites to locate venues and clubs in a specific geography, but who's to say that they are going to be receptive to your genre or your capacity requirements? With Gig Finder, you can locate Venues and Clubs that have booked Artists similar to YOU!

Gig Finder let's you find opportunities based on ANY or ALL of the following criteria:

1. Geography (venues in a given area)
2. Venue Name (if you know the name, we'll find it)
3. Where similar Artists to you have played (type in an Artist and we'll show you the venues they've played).
4. Similar Venues to ones you have played or you are familiar with (type in a venue name, and we'll show you a list of venues that have hosted the same Artists).