““The Way You Do” is just a fun, colorful video, to put it simply. Director Michael Goldberg’s dedication to old cartoons adds a layer of animation to a 1950s diner scene, creating a 2011 version of Who Framed Roger Rabbit? In an opening sequence inspired by Chuck Jones’ classic short, “High Note” notes literally jump into place on a sheet of music. The lyrics are reflected in a grill, sunglasses, and street signs. Meanwhile, Farrad interacts with the animation as much as possible. Whether it’s driving a car or jumping out of an airplane, he’s having the time of his life. “The Way You Do” is the third and final single off Farrad’s debut album, The Time Is Now.”

“I’m always happy to present beautiful new faces. Crunkland friend Farrad hand delivered today’s vitamin pack with the message “Proudly serving Tang Floats at Farrad’s Jukebox Joint” attached! To experience the ultimate overdose be sure to follow the New York City based artist on TWITTER and support him on ITUNES. Farrad’s video budget shits on Soulja Boy.”

“A really nice, really fun music video that combines typography, retro graphics, animation and live action by filmmakers Michael Goldberg (writer and animator for Sesame Street) and his animation partner, Matt Campbell. Says Goldberg: As a side project this past year, I made a music video for singer Farrad called The Way You Do. I conceptualized a 50’s style music video using vintage travel ads and cartoons as our inspiration, and on an unbelievably limited budget, we were able to make a pretty cool final product (in my humble opinion). Everything in this piece is all original artwork and we did a lot of fun camera tricks to seamlessly incorporate the live action elements into the piece.”

“Farrad is back with “The Way You Do,” a frenetic, uptempo joint from his album, “The Time Is Now.” Farrad may not be well known in the States but it’s a good chance you’ve heard his music in the past few years. Songs by the artist have been licensed by MTV, E! and Oxygen and also by retailers Abercrombie & Fitch and Banana Republic. If you’ve picked out a halter top or a bra and got caught up in the music, it’s a good chance it was Farrad. Put a name to the face. You’ll hear from him again.”

“With looks of a model and street swagga for miles, this track will give you life as you head to work especially if you work with haters (read: hatas!) and you prefer to unify. So feel fabulous and walk in your light! Enjoy this hot dance slice, “Pick Your Face Up Off The Floor,” by Farrad.”

“Check out the video for the fantastic “Misunderstood” by singer Farrad. With comparisons of the likes of Prince & Justin Timberlake being made, Farrad is definitely one to watch!”

“Farrad has become a hot name because of his flexibility: club hits aren’t all he does. He’s comfortable with synthpop and disco, but he can also apply his pipes to dirty soul and heavy rock, too. For such an expressive instrument, Farrad’s voice is surprisingly sturdy — he can go toe to toe with big guitars and come away unscathed.”

“When you have an artist such as Farrad, you get an artist who is true to who he is. He is not out there pandering... With that in mind, this is the latest video for "Misunderstood (Rock Mix)"...a good mix of dance...with rock. This is a guy who is going somewhere.”

“Fancy some tunes that can get you up on your feet and dance to until the break of dawn? Look no further, because newcomer Farrad is offering his heart-thumping, electrifying music for the world to hear, and he's not going anywhere.”

“Farrad is a well choreographed dancer to rival the great, late Michael Jackson. He is precise and articulate and a first class showman. “The Time Is Now” includes the original version of Farrads single “Pick Your Face Up Off The Floor". Since it was introduced there have been several Remixes done. It doesn’t matter if you’re Crunk, if Grandma’s off da chain, you’re on the dance floor with Boo, or you just want to send a positive message to your kids, Farrad, “The Time Is Now”and PYFUOTF or one of its remixes will fit the bill. As one of Farrad’s viewers on YouTube described it, Farrad’s music is “Crunkalicious!” I rate Farrad’s The Time Is Now and The Remixes 10 stars and a “thumbs up”!”

“The Time Is Now kicks off with "Misunderstood," a heavenly house track that clarifies the artist's position: he's here to get you to dance. Farrad succeeds on "Pick Your Face Up Off the Floor" and the versatile performer knows his way around a soulful ballad, as is evident on "Destiny."”

“This is club music with a hard edge by an artist who’s in total control of his persona. Whether he's layering diverse vocal styles, seductively rapping or commanding his listeners to “Come together in love!” Farrad always delivers a “take-no-prisoners” attitude. You WILL surrender!”

"Farrad is the future of the hot club scene. He electrifies his audience with euphoric grooves surpassed only by spectacular moves. As a dancer, it's impossible not to compare him to Michael Jackson,”

“In the town of dance-music, there’s a new sheriff, and his name is FARRAD - long, lithe, limber and lovely. FARRAD's single, “Pick Your Face Up Off The Floor” is chock full of delicious hooks that are immediately stuck in your brain. It is addictive dance-floor manna available now on iTunes.”

“Farrad steps into the limelight with this strong introductory mantra. As a dancer and a vocalist, Farrad can definitely handle himself. Kudos to Farrad...we look forward to hearing more dazzling music in the future.”

“Farrad displays his intent, his desire to capture our dance-soul from the opening track. Farrad doesn’t let the tech, the FX and the hustle drown out the soul, his sweet vocalizing holding sway, adding warmth to the extravagant arrangements...a sly mix of Prince gymnastics and the modern strut.”

“Once everyone got seated, the show started off with a special performance by Farrad...the music was great and the crowd definitely enjoyed it! Keep your eye on this guy because I'm sure you'll be seeing lots of him!”

“I wish there was one song that stood out but I liked all of the nine tracks. The production is great. The layers are perfect. The vocals are top notch. What more do you need for a great album? I have no doubt that it won't be long before EVERYONE knows the name Farrad. Give it a listen.”

“The tracks move from steady beats to ecstatic ones to slower ones, but all charge the listener to get up and dance. The mood is bubbly while the bass line remains thumping. Listeners should keep an eye on him as his music is sure to grow in popularity in the new year.”

“Farrad releases his fantastic CD, "The Time Is Now" featuring invigorating, vibrant, and energetic Top 40/Pop...If you're a fan of Lady GaGa and love great party music then take a listen to the powerhouse beats and grooves...”

“If fever was a natural resource New York City artist Farrad’s reservoir would be completely depleted! Pick up your face off the floor and visit him on MYSPACE.”

“Mixing...dance, rock, and urban pop, add in beyond-energetic performances with a powerful fashion sense...from old school punk to The Guardian Angels, and you have Farrad. The song to catch is "The Way U Do." If you aren't dancing in the first few seconds, you have no soul.”

“Farrad releases his fantastic CD, “The Time Is Now” featuring invigorating, vibrant, and energetic Top 40/Pop compilations. You can’t help but get up off your feet and move to the powerhouse beats and grooves. If you’re a fan great party music then take a listen to “The Time Is Now”.”

“Farrad has great hip-hop chops, but he uses them to dance over the chunky groove of songs like “Misunderstood” and “Praise 2 the DJ”. He can slow the tempo down “Do It Baby”, get all anthemic “Destiny” or just get you dancin’ “Pick Your Face Up Off the Floor”.”

“New York artist Farrad's new album, The Time Is Now, has a dance-floor ready concept made strictly for ascendancy. The disc is ambitious and aware of its intended audience. Farrad, whose voice resembles Usher-meets-Sisqo, channels Kings of Leon front man with aplomb on the ballad "Destiny."”

“Listen up, people—Farrad is out to conquer the dancefloor, armed with a commanding voice, super-catchy beats and an on-fire stage act!”

“Farrad is a unique artist who is bringing back the staples: singing, dancing, and of course, songwriting. His live performances are as energetic as anything out today and if he's not on your radar, you're not checking out what's next and new on the scene. The time is now”

“FARRAD puts on an amazing, hi-energy, dance-crazed show! He had me dancing and I'm middle-aged. Entertaining showbiz bedazzle fabulousness. He's a showbiz pro!”

“We’ve had a crush on Farrad...for a while now. He’s a little sassy and all kinds of sexy on stage. He’s just released his first solo album “The Time Is Now” and we are feeling it!”

“FARRAD is an amazing performer!”

“Farrad harnesses...the pop scene, club culture, and street sensibility to create ...'instant summer dance classics.'...He brings the old school as he teaches the new and marries charisma of the club diva with...talent of a latter-day Prince. The time is now - and it’s about damn time.”

“If you have not had a chance to check out the correctness known as FARRAD then take a peek…he is definitely one to watch and if you don’t find yourself busting a move while listening to this you must have a giant stick shoved sideways up your ass. TRUST.”