The Opposite of Faith
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| Status | ...There's a whole lot to do and a whole lot getting done... |
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Bio
The sound of the Opposite of Faith project follows groups like Massive Attack, Gnarls Barkley, Morceeba, Radiohead and Gorillaz with hints of Incubus, A Perfect Circle and N*E*R*D.
The Opposite of Faith is the brain child of J (Joel Hornsby), a Musician and Digital artist. After years of helping and supporting other artist, he has decided to try his hand at his own project. The project itself, and the production company behind it, The Apothecary, is meant to be a collective of creative artist who interact with, and create media. He states ‘I worked in the industry for years and wanted to create something where I could implement ideas and projects without limits…’
About
What is the Opposite of Faith?
‘Exactly’ says J, the primary sonic architect of the group. ‘The name itself is meant to be a question more than a statement. We all have these known patterns that we rely on-our own definition of reality, but sometimes they just don‘t work...and what do you do when what you understand doesn't work...? That’s the question that defines who you really are…”
With strains of Massive Attack, Gnarls Barkley, Morcheeba, N*E*R*D and A Perfect Circle, sharpened with technical and creative edges, The Opposite of Faith gives the feeling of predatory pursuit as much as being deeply lost in thought, questioning everything with a desire to know more. “I wanted this project to have more edge than some of the rock/electronica projects I’d heard’ J says, ‘a more aggressive feel, but not with distorting guitars or something-I’m trying to avoid all clichés. I want that dark, seething feeling that gives the listener focus.’
The project is also about constructing and deconstructing music and art. The logo-a stylized Ouroborus, symbolizes the cycle of creation and destruction. J says ‘This, for me, is the creative process of transition-once something has changed form it has become something different-creation is destruction, destruction is creation…That cycle from the blank canvas to what it became…that’s what’s real…’
The Opposite of Faith is the first projects out of The Apothecary organization, a media artist group that looks to combining creative ideas to produce innovative music and video projects. ‘There’s much more to come, I’ve spent a whole lot of time conceiving this whole thing…it’s gonna be something really special…I think things will be a little different by the time we’re done…’
A storm is coming, and sometimes, that’s exactly what’s needed…
Contact:
Info@theoppositeoffaith.com
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