“In this viral world, something that starts off as your idea is pretty much someone elses as soon as you mention it out loud. Forget that you even thought about it if you post it online. Josh Mintz, the lead singer of indie rock band Friend Slash Lover, artist, and advertising genius knows this. He also knows that it was your idea, but it was his idea to steal your idea. And that’s what counts.”

“Shepard Fairey to DJ at rocker Josh Mintz's art-music show”

“ "The Grey Area deals with relationships: with yourself, with each other, with a higher power, with your surroundings..." - Friend Slash Lover -”

“FSL have the power and songwriting prowess to be extremely dangerous. There’s also a unique quality to this catalogue that breaks the mold when compared to the overly predictable, forgetful rock that’s been filling the airwaves lately.”

“The vocal abilities and passion from Mintz is to die for. The overall vibe of the production is very defiant, rebellious and a bit comical with pockets of hope shining through.”

"I can see this group hitting it big at any second when a major record label hears their sound...If it was up to me I’d say yes and sign them in a heartbeat."

“Indie-Rock Band @friendslashluvr Shoots Music Video with iPhone and Apps”

“When We Were Beautiful is happy to introduce Friend Slash Lover, indie-rockers with a haunting undertone from LA, with their single Unaware which is taken from the latest EP 'The Grey Area'. The video incorporates footage filmed entirely on an iPhone but certainly doesn't have an amateur feel; the black and white visuals of driving through lost streets adds to the mystery and eerieness conjured up by the music which pleasantly plods along with an electro-indie rock feel.”

“The future has arrived. Today you can record, sync and edit an amazing music video all through that device in your pocket... of course we're talking about your iPhone! Technology has seriously come a long way. Check out these frickin' fantastic new videos that Friend Slash Lover lead singer, Josh Mintz, produced exactly that way. Prepare to be impressed...”

“I don't listen to nearly as much rock music as I used to, but when a band comes along that really makes an impression on me I always try to find out more. Friend Slash Lover was one of these groups, as their newest EP As American As Ones And Zeros was extremely catchy and I found myself listening to it often. I had the chance to ask Josh Mintz some questions about the band's music and creative process.”

“I was asked to consider interviewing Friend Slash Lover and after hearing this great album I agreed heartily. I like their sound. I am going to resist throwing out comparisons, citing instead the quote (origin unknown and much debated online): "Talking about music is like dancing about architecture."”

"Friend Slash Lover makes an impressive debut with its EP As American As Ones And Zeroes. This six-song set has been nominated for best EP at rockwired.com's 2011 Radio Music Awards. "Breakin' Up" and "Where Have I Been All My Life" possess the pondering expected from Pink Floyd with a touch of Roxy Music's vocal delivery in the choruses. "Disasteroid" and "I Brake for Guilty Consciences" have The Killers' blend of rock and wit."

"Named one of the Top 100 Unsigned Bands of 2010 by Music Connection, and named "Fav of the Year" by Beatcrave.com, FRIEND SLASH LOVER is well on their way to becoming a household name. With the release of their six-track EP, As American as Ones and Zeros, this groundbreaking Los Angeles group is ready to expand the minds of the listening public as they break away from the standards of rock music. FRIEND SLASH LOVER was brought to life by Josh Mintz, a musical mastermind hailing from The Rhode Island School of Design. Along with bassist Frank Day the two form the core of the band. Mintz is an accomplished creative director and guerilla artist who spent time with OBEY artist Shepard Fairey in the early 90s wheat pasting posters. He had worked on music in his spare time before finally moving operations from his bedroom to the recording studio."

"Music Connection's annual, eagerly awaited Hot 100 List spotlights those artists and bands whose live performances made a big impact on us in the last 12 months..."

“BeatCrave Favs of the Year: The Lonely Wild and Friend Slash Lover We’ve selected the artists we thought were worthy of your attention in our daily BeatCrave Fav series all year. You voted weekly then monthly and now you’ve voted for your favorites of them all! Our readers have spoken and our BeatCrave Fav of the Year Poll has resulted in a tie! Coming in with exactly the same number of votes, you’ve all chosen The Lonely Wild and Friend Slash Lover as your favorite Favs! We made sure to sit down with each of the winners for a nice, intimate chat and we’re bringing you fans not one–but two–more features in our Fav series for the year. If you thought we brought you all the info you needed to check out these two great bands before, just wait until we bring you the inside scoops on both The Lonely Wild and Friend Slash Lover.”

“Friend Slash Lover are only a six-track EP in to what we hope turns out to be a long-standing career of musical theatrics and acoustics. Their style is laid back and personable, albeit with a lot of punch and emotional gusto. Put it all together and you have a hell of a creative storytelling device through sound and word. The Los Angeles-based indie band brings smart music to the table. There is an apparent, intricate design behind every track and every instrument in use, which makes sense considering lead vocalist and songwriter Josh Mintz’s background in creative design and visual arts. These two contributed largely to the members’ functions in the band, then and now. For lack of a better phrase, it seems the trio has big designs for their repertoire at large.”

"The truly clever have a good sense for how far to take things. It's easy to run the humor into the ground or bury the wit under a weight of excess. On As American As Ones and Zeros, Friend Slash Lover have struck the right level. The ambiguity of the band name (is that punctuation or a verb?) and intriguing titles catch the imagination. The songs deliver on this, with good music production and interesting lyrics. The primarily indie rock tunes occasionally drift towards progressive rock and there are enough arty touches to remind you that founder Josh Mintz has an art school pedigree. The arrangements are loosely structured, giving the songs a nice fluid feel. The expressive vocals often push the songs into an emo orbit, perhaps making them fraught with deeper meaning than the lyrics can quite deliver. But rather than conflicting, this gives As American As Ones And Zeros a cathartic feel. The music supports this, with interesting tunings, good dynamics, and subtle tension."

"...on their debut EP As American as Ones and Zeros the band comes out swinging with music that has a unique vibe and interesting lyrical content. There are areas they could expand on, but as a whole Friend Slash Lover is quite promising and could become a group that makes it out of the sea of similar sounding bands. What makes this group so much better than the slew of other pop rock acts is the way in which they implement atmospheric soundscapes into their music. Rather than playing standard piano driven rock, Friend Slash Lover uses a mixture of guitar and keyboard/piano to create gorgeous, textured arrangements that really grab you and keep you interested until the song has come to an end. The best way to describe the overall sound on As American as Ones and Zeros is as a mix of piano driven rock, indie rock, and a little 90’s alternative rock. And yet, while other groups have had similar mixtures there is just something about this band that makes them feel different."

“...Armed with an oddly-tuned guitar (that a friend had tuned into an unusual open tuning) and an ever-expanding litany of original songs inspired by his own visual art and modern paranoia, Mintz created the tracks that would become As American as Ones and Zeros. The result is an impressive catalog of material that was inspired in equal parts by Sigur Ros, Nirvana and post-modern sensibility. Title track “As American as Ones and Zeros” leads the collection, a satire of our attempt to save ourselves from technology with technology...”

“OCTOBER 29, 2010 - People coming together and people coming apart was a theme brilliantly explored in MOBY's 2002 hit WE ARE ALL MADE OF STARS but the Los Angeles-based duo FRIEND SLASH LOVER build an entire six-song EP around that very theme with stunning results. AS AMERICAN AS ONES AND ZEROES is the debut release from singer/songwriter/bassist JOSH MINTZ and guitarist FRANK DAY but the duo's technological and musical prowess coupled with MINTZ's space-aged songcraft can easily give listeners that impression that FRIEND SLASH LOVER has done this sort of thing before and that more can be expected from them in the years to come.”

“..."Title track “As American as Ones and Zeros” leads the collection, a satire of our attempt to save ourselves from technology with technology. As Mintz crows in the song’s chorus, “People want a pill to cure them of their woes/It’s as American as ones and zeros.” The propulsive, rocking “Disasteroid” playfully addresses environmental concerns and global destruction, defining Earth as an “asteroid” headed towards an uncertain future. Elsewhere, “Breakin Up” and “I Brake for Guilty Consciences” explore acoustic textures and open sonic space, complimenting these enchanting ballads with backwards pianos and imaginative sound effects. Though a fledgling band, Friend Slash Lover has already filmed a professional music video for “Disasteroid,” a free gift from a fan and friend looking to break into filmmaking. Restlessly creative, daringly inventive and addictively listenable, Friend Slash Lover is a band that will continue to exceed our expectations."”