The most powerful arsenal of FREE marketing tools

Recruit fans and send them on missions to promote your Band.

Street Teams are a cost-effective way to create the grassroots buzz that is necessary to move your career to the next level. ReverbNation gives every artist a FREE Street Team Program to help activate their fans and make every promotion "viral". These promoters will help you gain exposure by talking about you on blogs, in message boards and posting your music, banners, tour dates, etc. all over the internet.

EVERY artist on ReverbNation has the Street Team feature available automatically in their Street Team tab. The feature is built around the concept of "missions". You tell the team what you want them to do, and they compete against each other for a reward. We provide several mission templates to choose from, or you can make a custom mission:

• Spread Music
• Promote Shows
• Recruit New Fans
• Drive Traffic
• Offline
• Custom

Once you "Launch" the mission, we help you recruit your fans to participate by sending out a notification via email. Each live mission is tracked in a real-time, and progress is displayed in a "Leaderboard" that you and your fans can see. You get to choose the reward for the winners, and there is even a blog for each mission so that you can talk to your team and keep them up to date.

Most missions are "online" and revolve around Street Team members posting your widgets (music player, show schedule, fan collector, etc) or banners into other web pages, blogs, etc. We track who is getting you the most plays, the most schedule views, collecting the most email addresses or the most click-thrus during the mission period. You simply set up the mission, click "Launch", and then let us do our part. When the mission ends, you simply look at the Leaderboard to know which Street Team members to reward. It's easy, it's automatic, and it's a fun way to engage your fans.

How to Start: A Guide to Using Street Teams

1. The first thing to do is import your existing email list into FanReach (ReverbNation's email management system).

2. A few days (3 or 4) after your email list is imported, you can send an email to everyone inviting them to join your Street Team. This list will most likely include your existing Street Team members as well, but if they are on a separate list, import them into FanReach too. Street Team members do not even have to have an account at ReverbNation in order to help you promote, so as long as you have their email in FanReach, they can be a member of your team and we can track their activity for you. Now that's cool!

3. Place a FanCollector or StreetTeam Collector widget on your official website, Myspace page, etc., so you can start getting those fans to join your team. When a fan enters their email address, it goes directly to your FanReach system. These widgets are located in your Widgets tab.

4. Once you have enough Street Team members joined up, you are ready to launch a mission. 5. Online and Offline missions can be sent directly from your Street Team tab by clicking NEW MISSION. Once the mission goes out via an automatic email to all your street team members, they can get access to the mission from there. They'll be taken directly to your Street Team tab where they can join the mission with a click of a button. They'll also see what the mission entails and the rewards offered.

6. Marketing Tools for each mission automatically drop down for the street team members to grab and run with. For instance, if a mission is to expose your music all over the internet, a music player widget loaded with your songs drops down and the members go out and paste it all over Myspace, Facebook or anywhere else. We also have artist's banners, show schedules, tour maps, street team collectors, FanCollectors, and other widgets and banners that drop down for easy pickings. You could even create your own widget or banner and have the Street Team promote that. You will need to upload these into your Widget or Banner tab in your Artist Profile before you begin.

7. Messaging can be done throughout the mission from the artist (or leader) by using the "mission blog" area.

8. Promotions are then tracked and you'll know who was doing what and how they did (ex. Joe Smith placed 75 Music Players around the internet and got 180,000 impressions from them.)

9. You can then reward your top promoters. The leaderboard is right there for you to see from best promoters down to worst.

NOTE: Don't be a spammer by placing your music in places it shouldn't be. If you are a death metal act, I doubt jazz fans will be too happy to see you and your fans promoting music on their site. Stick to similar styles of music and you'll be fine.

Questions or Comments

If you have any questions, send an email to streetteams@reverbnation.com.
Feedback is always appreciated.

Send FREE, custom emails to your fans. Use the FREE Fan Collector to allow fans to sign up from all of your sites.

FanReach is the only email system built for the music business from the ground up. Over 40,000 Artists, Venues, Labels, and Managers are using FanReach to send out millions of emails per month.

FanReach is available in two versions, our free product for bands who are just starting out, and FanReach Pro for bands who are trying to grow their fan base, book gigs, and earn money from selling merchandise and music.

Learn more about FanReach Pro >>

The quickest way to send music. Pick your songs and choose your delivery method (email or IM) - or simply grab the link and go.

Want to know how you stack up? Use this single, simple score to track your success.

ReverbNation has introduced a new metric that helps Artists understand their overall 'brand value' and how it is growing across the entire digital realm. This metric takes into account the total engagement of the Artist across their entire base of fans and listeners, as well as their ability to convert casual listeners into "Fans" that can be contacted.

Every Artist on ReverbNation is measured automatically and the score is tracked over time. In addition, ReverbNation provides a Band Equity Chart that compares Artists against others in their genre so they can benchmark their progress.

Band Equity Score Tracking Sample:

What It Measures

Reach
The number of unique people touched by the Artist's content, which typically lives within social networks, blogs, home pages, etc. This factor includes unique listeners, watchers of video, registered fans, size of their mailing list, etc. It could be described as the total potential fan base, and captures an element of effort on the part of the Artist and their Fans to spread their content and reach more people.

Influence
The reaction of those people exposed to the content. This factor includes number of songs or videos played per listener, number of unique times the listener was engaged with the content, play-through percentage on songs, total engagement time, email open rates, etc. It could be described as the merit of the Artist's content.

Access
The ability of the Artist to access those fans directly, and message to them. This factor includes the rate at which listeners/friends convert to registered fans of the Artist or joining their mailing list, giving the Artist the ability to speak to them directly. It could be described as the familiarity the Artist has with their fan base.

Recency
All of the above factors are weighted by how recently the activities have taken place. Because of this, Band Equity can be used as a way to identify how promotional strategies affect fan relationships in the aggregate, closing the loop on understanding the cause and effect of an Artist's popularity.

Use our simple Banner Tracking feature to collect stats about which banners are getting seen, getting clicked, and leading to conversions.

ReverbNation's Banner tracking provides the information you need to understand which banners are getting seen, getting clicked, and leading to conversions*. And it's easy to use:

1. Upload your banner artwork by clicking "new resource" on your banners tab
2. Tell us where the banner should link to
3. Click on the banner to get the special code
4. Paste it into your other web pages, emails, blogs, etc.
5. No matter how many people grab or copy the banner, we'll be tracking that for you too

Tracking metrics about your banner will be displayed in the Banners tab of your Stats at ReverbNation, and will include:

• Impressions
• Clicks
• Click-Through Rate (CTR)
• Conversions*

Daily Banner Placements Graph

Top Banners Table

*Conversion Tracking
Each time you upload a new banner you will be presented with a piece of 'conversion tracking code' that is optional to use. Conversion tracking tells you how many people actually did something after they clicked on the banner. Here is an example:

You are selling t-shirts on your website, and you want to know how many sales are generated from your new "Get our Latest T-Shirt" banner you plan to post on MySpace. So you upload the jpeg banner and name the conversion "T-shirt Sale". Now grab the conversion code and paste it onto your website on a page that occurs AFTER a sale has been made (referred to as the 'success', or 'thanks for your order' page).

ReverbNation shares 50% of all advertising revenue with the Artists.

Overview

Each month, 50% of the total ad revenue from across all artist pages will be pooled, and artists who have opted-in to the Fair Share Program will receive a portion of that pool based on their overall site activity for the month. Unlike other sites that have tried to negotiate the lowest possible payout to the Artists, ReverbNation has been VOLUNTARILY paying Artists 50% of our take since April of 2007. You are our BUSINESS PARTNERS, and we will always treat you that way.

Details

1. A site-activity score will be calculated at the end of every month for each artist. Each artist will receive their Fair Share of the revenue pool based on the proportion of their site activity to the rest of the participating artists.

2. Artists can increase their site activity scores by driving more new fans to their pages, and by having their music played more often and in more places on the web.

3. Increase your Fair Share

• Driving more fans to your ReverbNation page
• Posting more widgets
• Using the FanReach email system
• Running Street Team missions

4. Requirements

• Must opt-in to the Fair Share Program
• Must have valid Paypal address
• Must have FanReach activated
• Must provide valid mailing address

• Must have balance that exceeds $20

FAQ

How do artists earn money at ReverbNation? How does ReverbNation earn Money?
How do I drive more fans and new fans to my page?
How do I increase the number or song plays and locations of those plays?

How do artists earn money at ReverbNation? How does ReverbNation earn Money?

ReverbNation is a business with offices, employees, and investors, so we need to make money to eat, sleep, and be happy too. But we differ from most companies in this space in that we understand that without the Artist we have no music, and without the music we have no website, and without a website, we can't eat, sleep or be happy. We bring our heart and soul and technology to the table, but Artists bring themselves, their music, and their fans. This is why we decided to split all advertising revenue down the middle. This all sounds lovely, but please don't quit your day job over this. While many artists will get a very nice paycheck each month, many artists will get very little. Remember, it is all based on the activity an Artist generates, and that is the fairest way to do it. Other companies like Last.fm are now copying our model and sharing some ad revenue with the indie Artist. But we just don't feel that 10% is enough for all that you do for our site. You are our partners, and we will always treat you that way.

How do I drive more fans and new fans to my page?

There are lots of ways to do this. Here are a few:

• Encourage your fans to join the site. If they keep a profile on ReverbNation, they are up to 10 times more likely to visit your page and get their friends to visit it too.
• Use our free emailing and fan-targeting system called FanReach. All FanReach emails have links back to your page, and we automatically track when your fans link back so that you know which emails are working.
  Click here to learn more about FanReach
  
• Put a linking banner up on your other webpages and in blogs. When you signup for ReverbNation, we create one for you automatically and put it inside your widgets tab on your profile page. Just click it to grab it.
  Click here to get the banner
  

How do I increase the number or song plays and locations of those plays?

It's easy. Grab one of the music player widgets from your widgets tab. Put them into as many different places as you can think of on the web - blogs, web pages, MySpace Bulletins, MySpace Comments, etc. Encourage your fans to spread your music players too! To maximize plays on each widget, select "on" for the autoplay option. This will start the music playing automatically when the target web page is opened or refreshed.

Click here to get your widgets

Use other widgets? No problem. We can track them for you.

 

YouTube, Eventful, Kyte, Myxer.... The list of great widgets for Musicians is endless.

Now you can deploy and track all of your favorite widgets from your ReverbNation profile page. You can even make spreading these widgets a goal of a street team mission!

Integrating 3rd party widgets into your ReverbNation page is easy. All you do is click on the 'add widget' button on your widgets tab and follow the instructions.

You will get a table in the Stats section of your profile that will show the tracking information on these widgets

Add links to your retailers, and we'll integrate them into your ReverbNations tools.

ReverbNation makes it easy to make all of your online retail outlets available to your fans. Just follow these 3 easy steps to get it set up:

1. Click on Storelink in the Artist Resources section of your Admin/Tools page.
2. Find the URLs of all the stores for which you have accounts. If don't have accounts with these stores you'll need to sign up with them first.
3. Then simply paste the URLs for the stores you'd like to make available.

Then you're done! Now your fans can access the full array of your retailers on the Store tab on your ReverbNation profile page and also in the Store section of your TuneWidget!

Find Music Venues in Your Town, or Anywhere Else. More than 100,000 Listings.

Gig Finder is Different

You can use any number of web sites to locate venues and clubs in a specific geography, but who's to say that they are going to be receptive to your genre or your capacity requirements? With Gig Finder, you can locate Venues and Clubs that have booked Artists similar to YOU!

Gig Finder let's you find opportunities based on ANY or ALL of the following criteria:

1. Geography (venues in a given area)
2. Venue Name (if you know the name, we'll find it)
3. Where similar Artists to you have played (type in an Artist and we'll show you the venues they've played).
4. Similar Venues to ones you have played or you are familiar with (type in a venue name, and we'll show you a list of venues that have hosted the same Artists).

Mega Song Storage increases your maximum song size to 25MB from the standard 8MB.

Have long songs? Want to provide higher quality downloads for Fans? For those artists who need to push the limits of song length, quality, and bitrate we offer the Mega Song Storage feature. For only $2.95/month (or $29.95/year) upgrade your maximum song size from 8MB to 25MB!!

Get off the sidelines, Discover music and promote it

Fan Features Signup Now

ReverbRadio

Widgets

Find Local Shows

Street Teams

Promote your favorite bands and music and get rewarded for sharing the music you love!

ReverbNation is a great source for finding local shows.

Find shows anywhere in the world with our 'browse shows' feature. Search by Artist, genre, date and location. ReverbNation has one of the most comprehensive online databases of show listings (much of which is maintained by the Artists themselves).

Set your preferences, and let ReverbRadio introduce you to Artists.

Music shouldn't be a popularity contest. With ReverbRadio you are more likely to hear a song from a local Artist than you are from an established act. We believe there are fans for every Artist and our job is to help them find each other.

Discover raw, untapped talent with ReverbRadio today.

Manage and Promote all your Artists from one Place

Label and Management Features Signup Now

FanReach Email

Widgets

Central Artist Management

Street Teams

Send FREE, custom emails to your fans. Use the FREE Fan Collector to allow fans to sign up from all of your sites.

FanReach is the only email system built for the music business from the ground up. Over 40,000 Artists, Venues, Labels, and Managers are using FanReach to send out millions of emails per month.

FanReach is available in two versions, our free product for bands who are just starting out, and FanReach Pro for bands who are trying to grow their fan base, book gigs, and earn money from selling merchandise and music.

Learn more about FanReach Pro >>

Recruit fans and send them on missions to promote your Bands.

Street Teams are a cost-effective way to create the grassroots buzz that is necessary to move your career to the next level. ReverbNation gives every artist a FREE Street Team Program to help activate their fans and make every promotion "viral". These promoters will help you gain exposure by talking about you on blogs, in message boards and posting your music, banners, tour dates, etc. all over the internet.

EVERY artist on ReverbNation has the Street Team feature available automatically in their Street Team tab. The feature is built around the concept of "missions". You tell the team what you want them to do, and they compete against each other for a reward. We provide several mission templates to choose from, or you can make a custom mission:

• Spread Music
• Promote Shows
• Recruit New Fans
• Drive Traffic
• Offline
• Custom

Once you "Launch" the mission, we help you recruit your fans to participate by sending out a notification via email. Each live mission is tracked in a real-time, and progress is displayed in a "Leaderboard" that you and your fans can see. You get to choose the reward for the winners, and there is even a blog for each mission so that you can talk to your team and keep them up to date.

Most missions are "online" and revolve around Street Team members posting your widgets (music player, show schedule, fan collector, etc) or banners into other web pages, blogs, etc. We track who is getting you the most plays, the most schedule views, collecting the most email addresses or the most click-thrus during the mission period. You simply set up the mission, click "Launch", and then let us do our part. When the mission ends, you simply look at the Leaderboard to know which Street Team members to reward. It's easy, it's automatic, and it's a fun way to engage your fans.

How to Start: A Guide to Using Street Teams

1. The first thing to do is import your existing email list into FanReach (ReverbNation's email management system).

2. A few days (3 or 4) after your email list is imported, you can send an email to everyone inviting them to join your Street Team. This list will most likely include your existing Street Team members as well, but if they are on a separate list, import them into FanReach too. Street Team members do not even have to have an account at ReverbNation in order to help you promote, so as long as you have their email in FanReach, they can be a member of your team and we can track their activity for you. Now that's cool!

3. Place a FanCollector or StreetTeam Collector widget on your official website, Myspace page, etc., so you can start getting those fans to join your team. When a fan enters their email address, it goes directly to your FanReach system. These widgets are located in your Widgets tab.

4. Once you have enough Street Team members joined up, you are ready to launch a mission. 5. Online and Offline missions can be sent directly from your Street Team tab by clicking NEW MISSION. Once the mission goes out via an automatic email to all your street team members, they can get access to the mission from there. They'll be taken directly to your Street Team tab where they can join the mission with a click of a button. They'll also see what the mission entails and the rewards offered.

6. Marketing Tools for each mission automatically drop down for the street team members to grab and run with. For instance, if a mission is to expose your music all over the internet, a music player widget loaded with your songs drops down and the members go out and paste it all over Myspace, Facebook or anywhere else. We also have artist's banners, show schedules, tour maps, street team collectors, FanCollectors, and other widgets and banners that drop down for easy pickings. You could even create your own widget or banner and have the Street Team promote that. You will need to upload these into your Widget or Banner tab in your Artist Profile before you begin.

7. Messaging can be done throughout the mission from the artist (or leader) by using the "mission blog" area.

8. Promotions are then tracked and you'll know who was doing what and how they did (ex. Joe Smith placed 75 Music Players around the internet and got 180,000 impressions from them.)

9. You can then reward your top promoters. The leaderboard is right there for you to see from best promoters down to worst.

NOTE: Don't be a spammer by placing your music in places it shouldn't be. If you are a death metal act, I doubt jazz fans will be too happy to see you and your fans promoting music on their site. Stick to similar styles of music and you'll be fine.

Questions or Comments

If you have any questions, send an email to streetteams@reverbnation.com.
Feedback is always appreciated.

One central account allows you access to all your Artists' pages, making handling multiple Artists seamless and easy.

Your Own Promotional Page
Your Label/Management page is a great place to promote yourself and your portfolio of Artists. From this one location you can have promotional information on yourself as well as all your portfolio Artists.

Central Management Location
You can link your Artist pages to your management or label account so you can manage the online profile of your Artists from one login. No more multiple accounts and different websites, manage them all from a single login.

Let's Pack Your House

Venue Features Signup Now

FanReach Email

Fan Collector Widget

Show Schedule Widget

Street Teams

Send FREE, custom emails to your fans. Use the FREE Fan Collector to allow fans to sign up from all of your sites.

FanReach is the only email system built for the music business from the ground up. Over 40,000 Artists, Venues, Labels, and Managers are using FanReach to send out millions of emails per month.

FanReach is available in two versions, our free product for bands who are just starting out, and FanReach Pro for bands who are trying to grow their fan base, book gigs, and earn money from selling merchandise and music.

Learn more about FanReach Pro >>

Add a 'join the mailing list' function to all of your websites.

Easy Deployment
Putting the fan collector widget on a page is quick and easy. Within minutes you can have a join the mailing list feature on your website and start collecting fans.

Instant Results
Once someone puts their contact info into a fan collector widget, that information is immediately stored in your ReverbNation account. No waiting, no importing, just instant results.

We ask for demographics
We prompt users for their demographic information so you don't have to. You can not only grow your list with the fan collector widget, but you can improve the quality of your contacts by filling out their demographic information.

Integration with FanReach
All contac information is integrated directly into FanReach, so you don't have to do anything! Next time you open FanReach, all the contacts you have added with fan collector are already in your list and ready to go.

Tired of updating ALL of your webpages with new shows? Use our widget to keep them all up to date automatically. Includes Ticket links!

Save Time
With the Show Widget, Venues can manage their show schedule in one location, then publish it where they want: MySpace, official home page, etc. Instead of firing off emails or making manual updates to your pages, save time by updating the show schedule in one location.

Keep Information consistent
Maintaining and publishing a single show schedule guarantees consistent information and saves time. Make a change in your schedule in one place, and the changes are updated automatically everywhere that widget is placed on the web.

Easy Importing
If you need to import your show schedule from Excel, no problem. Simply import the schedule, and all of your show schedule widgets will automatically update.

Customize the Widget Color to fit any website
You can choose the colors you want so that the widget integrates seamlessly into all of your sites.

Recruit fans and send them on missions to promote your Venue.

Street Teams are a cost-effective way to create the grassroots buzz that is necessary to move your career to the next level. ReverbNation gives every artist a FREE Street Team Program to help activate their fans and make every promotion "viral". These promoters will help you gain exposure by talking about you on blogs, in message boards and posting your music, banners, tour dates, etc. all over the internet.

EVERY artist on ReverbNation has the Street Team feature available automatically in their Street Team tab. The feature is built around the concept of "missions". You tell the team what you want them to do, and they compete against each other for a reward. We provide several mission templates to choose from, or you can make a custom mission:

• Spread Music
• Promote Shows
• Recruit New Fans
• Drive Traffic
• Offline
• Custom

Once you "Launch" the mission, we help you recruit your fans to participate by sending out a notification via email. Each live mission is tracked in a real-time, and progress is displayed in a "Leaderboard" that you and your fans can see. You get to choose the reward for the winners, and there is even a blog for each mission so that you can talk to your team and keep them up to date.

Most missions are "online" and revolve around Street Team members posting your widgets (music player, show schedule, fan collector, etc) or banners into other web pages, blogs, etc. We track who is getting you the most plays, the most schedule views, collecting the most email addresses or the most click-thrus during the mission period. You simply set up the mission, click "Launch", and then let us do our part. When the mission ends, you simply look at the Leaderboard to know which Street Team members to reward. It's easy, it's automatic, and it's a fun way to engage your fans.

How to Start: A Guide to Using Street Teams

1. The first thing to do is import your existing email list into FanReach (ReverbNation's email management system).

2. A few days (3 or 4) after your email list is imported, you can send an email to everyone inviting them to join your Street Team. This list will most likely include your existing Street Team members as well, but if they are on a separate list, import them into FanReach too. Street Team members do not even have to have an account at ReverbNation in order to help you promote, so as long as you have their email in FanReach, they can be a member of your team and we can track their activity for you. Now that's cool!

3. Place a FanCollector or StreetTeam Collector widget on your official website, Myspace page, etc., so you can start getting those fans to join your team. When a fan enters their email address, it goes directly to your FanReach system. These widgets are located in your Widgets tab.

4. Once you have enough Street Team members joined up, you are ready to launch a mission. 5. Online and Offline missions can be sent directly from your Street Team tab by clicking NEW MISSION. Once the mission goes out via an automatic email to all your street team members, they can get access to the mission from there. They'll be taken directly to your Street Team tab where they can join the mission with a click of a button. They'll also see what the mission entails and the rewards offered.

6. Marketing Tools for each mission automatically drop down for the street team members to grab and run with. For instance, if a mission is to expose your music all over the internet, a music player widget loaded with your songs drops down and the members go out and paste it all over Myspace, Facebook or anywhere else. We also have artist's banners, show schedules, tour maps, street team collectors, FanCollectors, and other widgets and banners that drop down for easy pickings. You could even create your own widget or banner and have the Street Team promote that. You will need to upload these into your Widget or Banner tab in your Artist Profile before you begin.

7. Messaging can be done throughout the mission from the artist (or leader) by using the "mission blog" area.

8. Promotions are then tracked and you'll know who was doing what and how they did (ex. Joe Smith placed 75 Music Players around the internet and got 180,000 impressions from them.)

9. You can then reward your top promoters. The leaderboard is right there for you to see from best promoters down to worst.

NOTE: Don't be a spammer by placing your music in places it shouldn't be. If you are a death metal act, I doubt jazz fans will be too happy to see you and your fans promoting music on their site. Stick to similar styles of music and you'll be fine.

Questions or Comments

If you have any questions, send an email to streetteams@reverbnation.com.
Feedback is always appreciated.