After logging in many years at Atlantic Records before heading up the Marketing and Artist Development at Lava Records, it was time for a change and thats when me and a few partners decided to create a monster of a website called www.ReverbNation.com.

ReverbNation launched on October 31, 2006 and now serves 470,000+ Artists, Labels, Managers, Venues/Promoters and other Music Industry Pros with a complete solution for fan management, promotion, distribution, direct-to-fan commerce, and analytics. RN is laser-focused on the Artist, and it is this unique perspective that has made us successful.

 

Some of our free and premium marketing tools that are available to every artist include:

 

• Fan Relationship Management System – RN’s FanReach provides a complete fan management system including fan email collection, tracking and communication. RN offers both free and premium services depending on the level of functionality and the size of an artist's fan-base.

 

• Facebook Marketing - RN offers several options for artist promotion on Facebook. The MyBand application is the #1 Artist application on Facebook with over 1,000,000 installs. MyBand displays content from your RN profile right on your personal or musician page at Facebook. You can even give MyBand its own tab and/or make it your default tab. Your store links (music, tickets, merch) work here too. It’s the quickest and easiest way to begin promoting and selling your stuff at Facebook.

 

• Widgets & Banners - RN offers the most complete and sophisticated widgets available. These widgets include: music and video players, retail links, show schedules, press, download exclusives and many more. We also allow you to upload your own widgets and banners and we will track them for you too. It’s like Google Analytics, but it doesn’t take a genius to operate it.

 

• RPK – RN’s electronic press kit. Unlike anything seen before, not only does it give the recipient the music, videos, bio and photos, it can tell them how many fans, where they are located and more. And the Artist can see the open and play rates as well. The RPK is designed to provide the recipient (venues, promoters, labels, brands) with the info they need to make a booking or signing decision. Just ask “The Clintons”, an Artist who used stats like the ones we have in the RPK to secure a sponsorship from Jim Beam.

 

• Profile Syncing - RN allows users to upload content to one place, set the rules, and distribute it out to Twitter, MySpace, Facebook, blogs, homepages, etc. in real- time. If you are looking to save time or control your content from one source, RN’s Sync services are for you.

 

• Twitter and Status Updates - RN lets the artists automatically update the world as things happen. Once you sync your profile to Twitter and Facebook and MySpace (takes less than 2 minutes), RN can automatically notify your fans when you upload new content, write a blog entry (anywhere), or simply post a new status. We do it all for you, automatically.

 

• Street Teams – Every artist gets their own Street Team System to help activate their fans and make every promotion "viral". We allow you to create missions, track everything these members do, and provide a Leaderboard that measures their impressions, plays, clicks and/or conversions. You create the reason, you set the measurement criteria, and we take it from there. It’s automatic and easy.

 

• SiteBuilder – Need a website? We can create one in seconds for you. You choose which content, pick a template (or create your own), and we will create a website in seconds that promotes your music, gathers email addresses for your mailing list, and can even sell your music and merch, all for under $20/month. It’s the easiest way to grow your business without breaking a sweat!

 

• Direct to Fan Commerce – sell digital songs, albums, ringtones, physical CD’s and Merchandise directly to your fans and earn much more money per item – ALL WITHOUT LAYING OUT ANY CASH TO BUY INVENTORY. You make it digitally and we help you sell it. If fans buy it, we make it, ship it and tell you who bought it. You never have to deal with orders, you just collect checks.

 

• Digital Distribution - RN provides an on-ramp to the digital retailers iTunes, Amazon, Rhapsody, eMusic and Napster (95% of the total market). You pay $34.95/album, no matter how many songs are on your release. We take ZERO commissions – you keep it all. What could be better?

 

• Fan360 – Wouldn’t it be great if you could take the emails you collect at shows and find out more about each fan? You can find names, ages, locations, social networks, influence that each fan has over others all automatically. With Fan360 you provide the email address, and we go out and find the rest. It’s easy, and automatic.

 

Most of what ReverbNation offers is FREE to Artists.

 

We are the ONLY technology company that puts the Artists FIRST! Sign up now for FREE.

 

ReverbNation is GROWING at a rate of 20,000 new artists per month!

 

We’re the business partners you keep.

 

ReverbNation by the Numbers

 

• 60,000,0000 uniques/month reached by our artists • 300,000,000 monthly impressions • 2,000,000 unique URLS with ReverbNation content • 17,000,000 artist’s fans are managed using ReverbNation technology • 1,700,000+ songs are registered on the site • 28% email open rates, 2x the national average