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Ganglion Media / Blog

What are 3 possible outcomes to an interview?

Excellent outcome – There is plenty of good, detailed information from the respondent. The interviewee recites facts and articulates feelings about a variety of topics related to the band. Answers are informative, descriptive and entertaining. Statements are provided that bring added emphasis, artist recounts multiple real world stories. This is a feature-worthy interview.

Average outcome – There is some detailed information, but missing general information fans want to know. The artist discusses feelings, but remains somewhat distant from the fan. Artist recounts 1 or 2 real world stories. This is an average interview.

Mediocre outcome - the artist gives few facts and does not discuss feelings about music and the events surrounding it. The artist offers answers that are too short, do not elaborate and with little information. This is the type of interview that should not be published.

Who might be reading this?

Existing Fans – Fans who already follow your band may look you up to find more information about your band.

Cosmic Arson
Cosmic Arson  (almost 4 years ago)

I might be the guy they cut off if I get an interview. I talked to the lady from ATT for at least 45 mins. Even plugged my band...haha! Tacky huh? LOL! Hey, she laughed and stayed 5 mins late after closing.

Keys To A Good Interview


How should you approach an email interview in general?

In sociology, the concept of answering this type of interview is called “giving the story of self.” When you give the story of self, it is the message that will impact the reader most. It is wholly up to the artist as to whether the interview is interesting. Most fans are not concerned with the questions asked, but what the artist has to say about them. Remember this, all interviews are dependent on the answerer to be successful.

What is the goal of the interview? The goal of the interview is to inform those reading (in our case, our visitors), about the artist and the artist's music. You should give facts, dates, expand on points, give examples and relay some answers from the perspective of a story “Fans will want to know about our tour with Iron Maiden – we brought our best to that stage every night. We got a really good reaction from the crowd in London, they loved the energy of our show. It was an exciting performance that left us hungry to hit the stage again after we finished recording the new album. Our new live set is much more intense as a result of that tour.”

What is the goal of an archived interview? An archived interview should provide general information about the group as well as specifics on current happenings. It is important to remember that an archived interview will be seen by fans for a long time.

What is the role of “the interviewer?” The interviewer is a facilitator that acts as an intermediate between the active interviewee and the passive reader by offering questions that prompt the interviewee to provide answers that offer the information we seek to convey. The interviewer may choose to as broad-based, “soft” questions if your band is not well-known or widely promoted. Soft questions give the artist the most control. An interviewer may prompt an interviewee with “hard” questions that are more direct and limiting in terms of quality information, such as, “At 3:17 of track 7, the rhythm guitarist adds vibrato to the root note of a Dsus7. Why did he do that?” There is not much room to expand on such a direct, tough question. The answer will not provide the reader with very much information.

What is the role of “the interviewee?” The role of the interviewee is to describe key general and specific information. The readers are seeking this information. Most artists try to be too quick on the draw when answering interviews. Please remember, it makes sense to take your time and make your answers as complete, descriptive and exciting as possible.

Fans Looking For Information About new artists / artists they are unfamiliar with – There are a lot of people looking for new music constantly on the Internet. They might be reading about your band for the first time – it doesn't matter if your band has done 100 interviews, this could be the first one they see.

Journalists – Journalists search for bands on the Internet to find basic facts and specific information about bands. Help them help you.

Other Artists – Other bands are music fans themselves. They might be looking for opening acts or local bands to draw on a tour stop.

Industry Personnel – Labels, DJ's and VJ's, managers, distribution outlets, talent scouts and many more industry personnel use the Internet to find more information about your band. These sources are seeking general and up-to-date information.

What are those reading looking to get from reading this?

Whether they stumbled upon you or were actively seeking you out, readers want to know more about your band and its music. The more people who read a similar story, the better. As dreary as it may seem, giving the same information repeatedly is very good for promoting your music.