Currently consisting of three metrics, Core Web Vitals are to provide a unified signal in delivering a great user experience. The idea is that they will, in time, benchmark how a page performs in terms of the user experience and have an effect on the ranking of web pages in the search engine results pages. The Core Web Vitals initiative aims to simplify the landscape, and help sites focus on the metrics that matter most.More »
If you know that a good share of your website visitors come from a different country than where you're located, speak different languages, or both, then it may be time to make some changes to your website to create a better experience for all of your international visitors. International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.More »
Freelance SEO Consultant with 20+ years experience of ranking UK clients on Page 1 of Google. Find out how I can do the same for your organisation.More »
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. The site map is basically a list of the pages within the website which is stored in a seperate file in a hierarchical format. A well-structured sitemap will make a website searchable by all search engines, and will provide users with more accurate search results when they are looking for keywords or key terms that are associated with a website.More »
Competitor analysis is incredibly important to any search engine optimisation strategy. Understanding who your competitors are and how they are positioned gives us a much better understanding of what our approach should be for the optimisation of your site. Competitive analysis helps to reveal such things as traffic sources, contentMore »
One of the main aspects of Search Engine Optimisation is producing and distributing great content. Having quality content both on your site, and sites that link to you, will boost your search engine rankings. Conversely, having poor content on your site or having spammy content link back to you canMore »
Link building is the process of acquiring hyperlinks or backlinks from other websites to your own. Links are a hugely important signal that the search engines use to determine rankings: increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well.
Google's algorithmsMore »