Currently consisting of three metrics, Core Web Vitals are to provide a unified signal in delivering a great user experience. The idea is that they will, in time, benchmark how a page performs in terms of the user experience and have an effect on the ranking of web pages in the search engine results pages. The Core Web Vitals initiative aims to simplify the landscape, and help sites focus on the metrics that matter most.

If you know that a good share of your website visitors come from a different country than where you're located, speak different languages, or both, then it may be time to make some changes to your website to create a better experience for all of your international visitors. International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.

Freelance SEO Consultant with 20+ years experience of ranking UK clients on Page 1 of Google. Find out how I can do the same for your organisation.

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. The site map is basically a list of the pages within the website which is stored in a seperate file in a hierarchical format. A well-structured sitemap will make a website searchable by all search engines, and will provide users with more accurate search results when they are looking for keywords or key terms that are associated with a website.

A common question I get asked is why isnt my site listed on Google? There are usually some simple answers to this question and this tutorial runs through most of them. Finding out why a site isnt in the Google index can be done by a process of elimination.

Gaz Hall is an independent, family run SEO agency in the north of England specialising in getting your site to the top of the search engine listings by the process of search engine optimisation.

The agency is led by father and daughter team, Gaz and Lucy Hall, who have quality

Competitor analysis is incredibly important to any search engine optimisation strategy. Understanding who your competitors are and how they are positioned gives us a much better understanding of what our approach should be for the optimisation of your site. Competitive analysis helps to reveal such things as traffic sources, content

One of the main aspects of Search Engine Optimisation is producing and distributing great content. Having quality content both on your site, and sites that link to you, will boost your search engine rankings. Conversely, having poor content on your site or having spammy content link back to you can

Have you seen a major drop off in visits to your website? Are you no longer ranking for keywords you used to before? Or have you fallen out of the Google index completely? If so, you may have been hit by a Google penalty.

If you have, don't panic: I

Link building is the process of acquiring hyperlinks or backlinks from other websites to your own. Links are a hugely important signal that the search engines use to determine rankings: increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well.

Google's algorithms