My name is Ted Mason. This is my record label Mi5 Recordings, Universal Music Group. We are distributed and financed by Universal and have an open ear to what you are doing. On this site you will hear samples and releases by artists involved with us. This is our music. Reach out to us, this site is not a band. We are a label. We are Universal Music Group.
The state of the music industry is in rapid change. There are far more excuses than a real reason for this: digital downloads, digital piracy, greedy labels, short sited managers, artists requiring financially unmanageable advances, packaged artists dominated by and for a consumer driven audience with an attention span of 3 months or less, and a loss of the sense of what is really hip within the mainstream recording industry. Whereas there cannot be one single reason bringing about this major change, one thing is certain: there is a major opportunity emerging that demands immediate attention.
Since established record labels require sales in the millions to satisfy shareholders’ profit demands, the companies have largely abandoned musically adventurous acts and artists. To maximize sales and profits, record conglomerates more often favor conservative acts, or those that appeal to the lowest common denominator. Consequently, a sizable, market share has been left untapped. Artists who reach a defined, cognizant audience are completely overlooked, even when they have, in the past, achieved consistent record or ticket sales and critical acclaim. With these musicians, Mi5 Recordings sets up a bond and trust that goes beyond money, fame, or any of the other lesser trappings of pop culture: Individuals with whom we work at Mi5 are PARTNERS to an entertainment company, holding down production expenses through a shared, co-operative work strategy.
A NEW VISION:
Mi5's vision of the future is a good one. It is a future where people have fun working on great projects in an open and creative atmosphere. This sounds idealistic. But how can idealism become a moneymaking business? We at Mi5 “in-vision” branching out, charting untapped markets, utilizing the latest in Net Technology and business strategies to ensure that our artist's vision will be shared and their voices heard. To help accomplish this, we have worked hard at the grassroot level, ensuring that our audiences will feel a particular bond with the Mi5 process, the artists, and their art. Hearing the voice of our audiences up close, noting their input, harnessing their enthusiasm, we have learned to put together packages that will become evermore successful in the marketplace. Not only can we bring artists to light; we can keep them there.
WHAT IS Mi5?
Think James Bond. Imagine Great Britain. Think Cold War ironies. Remember the CIA, the KGB, Pop Art chaos, and Radio Free Certainties? Yeah, you got it now! With our creative international line-up and U.K. roots, we not only answered the call to that kind of classic 60s feel, we ARE 21st century Multicultural Britain, a 21st century reality. In this time when pop music Gathers Dust, spills blood, and just drones on, we want to do something fun, upbeat, witty and droll; we want to sharpen the edge in today's music scene.
Mi5 Recordings is writing its long-range success story. We want to build careers, create opportunities, whether through our corporate contacts, recording and touring, or film work. We are not interested in the short-term gains for pennies at the expense of tomorrow’s dollars. We look into creating our own audience for Mi5 Recordings, and audience that will be loyal. We want to find an alternative solution that does not cost millions and will be an effective counter to the conglomerates’ dominance over the
industry. We want our artists to share ideas and, in turn, we will follow up every lead that we can to bring about our goal. Mi5: In-vision possibilities today to A-rticulate, R-evolutionized, T-hought for tomorrow.
