“ALYA's music has been defined by critics as electronic, indie rock, pop, and more as it has begun to pick up steam, but the truth lies somewhere undefinable between it all. She is an adept innovator of sound, writing and performing songs that feel like a cinematic blend of styles and influences.”

“With two albums on the way, one in English and one in Japanese, ALYA crosses languages and cultures as easily as she crosses genres. Without a genre label to define her, one can only say that her music is truly an artistic experience.”

“With both of her new singles, ALYA can definitely be compared to Tori Amos stylistically, especially with vocals and composition. “Heart Shaped Hole,” in fact, seems so similar to an Amos song it’s almost uncanny. The weirdness, the vocal range (although not as operatic) and the orchestral composition all go right down the line with the ’90s indie pioneer.”

“Los Angeles-based artist ALYA transports us into a world where mankind crawls at the bottom of animal kingdom in her new video “Animals.” It’s a surreal film where we see humans garnishing like animal trophies on the walls, living in cages, and locked inside a fish tank. Visually haunting, “Animals” is cinematically spellbinding where its nightmarish beauty is found in the shocking depiction of how weak and majestically decorative our own species can be.”

“With an eerie fantasy undertone, “Animals” displays thought-provoking visuals guaranteed to stretch your imagine such as breathtaking castle views, human mounts on the wall that represent the seven deadly sins, and a free-roaming mythical gator, just to name a few.”

“The aesthetic reminds of The Dresden Dolls’ darker narratives at points, with ALYA’s vocals rising from a creeping whisper of sorts into a more menacing growl as strings and electronic elements enter the fold. Tonally diverse and constantly requiring listeners to be on guard, “Animals” is an adventure of a listen, to say the least.”

““Animals” marks the audio-visual arrival of a spirited snowmaker with Russian-ties like Trump, Japanese themes like a Geisha and a crystalized sound here to galvanize anyone free enough….for freedom.”

“While ALYA has been compared to Bjork, Massive Attack, Sade, St. Vincent and Madonna, there is no one single genre that can be pinned down for ALYA's songs. Her music has to be experienced and not simply heard.”