PUi, or often referred to as The PUi Tribe due to the culture that has formed around the music of the band, is the pioneer of a new movement called Neo- Primal. It was founded by NC Shuva.
Neo-Primal is the emergence of a sound inspired by an idea. It is a progressive, upward motion that draws its strength from the depth of it's roots. A futuristic mind driven by a primitive heart. Tribal Drums dancing around Synthesizer Sounds fueled by aggressive guitar riffing. Ethnically diverse and emotionally intoxicating, the sound is a melodic, rhythmic texture bred from Metal, R&B, Soul, Middle Eastern motifs and Electronica.
Whenever asked what "PUi" means, NC Shuva, has one answer for them: "Tabula Rasa. Tabula Rasa is a blank slate. PUi is your blank slate. Look at us. We are your thoughts. We are your judgment. Our actions define the meaning of the word, after all what can describe what we are, better than what we do?"
PUi is its own definition.
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