The New Up / Press

“Metric with a touch of the Rolling Stones, with a front woman with an addictive, classy, lingering voice.”

“...song craft light years ahead of many contemporaries.”

“Creating an artful sonic balance that’s miles beyond the typical indie-rock release... smooth, elegant vocals... and expert pop arrangements.”

Performer Magazine

“[Better Off] exemplifies how The New Up has not only grown as a band over the years, but why they can't be boxed into any particular genre... The New Up is its own band, and getting better at what they do all the time.”

“frontwoman ES Pitcher's thick voice has the irresistible presence of a Glace Slick or Deborah Iyall...the tracks move with a seething, aggressive kind of dream logic.”

Monica Kendrick - Chicago Reader

"...the songs are excellent examples of grungy, female-fronted alt-rock. ES Pitcher's vocals are deadpan when they need to be and aching otherwise; melodies are strong... and compelling hooks and riffs land in all the right places."

"The New Up never fail to create catchy pop melodies that are just begging to be sung along with... Of course, further reflection yields the surprising difference from the obvious alt-rock comparisons, mostly due to the band's casual psychedelic tendencies."

Big Diction

“this ever evolving quintet just goes from strength to strength, building new fangled objects from the discarded floppy drives, miles of fiber optic cable and general discontent buried in the landfill around us”

“...striking, exotic and brashly coherent indie pop that feel[s] like the sonic equivalent of a thrill ride.”