The Preech part of "Preech The Profit" came after he had taken the time to analyze his performance methods & noticed that he almost sounded like a preacher reciting a speech. "The Profit" came from his desire to give back to communities & be a "profit to society" in addition to a pun with the word "Prophet" as a result of his tendencies to philosophize. Born as Jordan Nichols, Spoken Word Artist, Hip-Hop Artist, & Entrepreneur Preech The Profit's interest in words began in elementary school when he would read the dictionary as if it were a book. As his knowledge for the meanings & sounds of words grew, he later reached a stage in middle school where he found the creativity in word play to be very interesting. This new found interest led him to the exploration of his abilities to arrange words in ways that fit together as if they were a finished puzzle. During this time, he continued to write lyrics without a purpose other than to explore his imagination. Preech began to take on poetry as a way of life after working on the verses for a song & feeling as if the lyrics needed no instrumental to be appealing, because the lyrics alone carried the fluent tune of a professional song. It was at this time that he really began to notice just how talented of a writer he was. This realization brought him to an interest of exploring his talents in spoken word. He began to make YouTube videos & advertise them on social networking sites. This led to him being offered the opportunity to perform at a fashion show. Ever since then, Preech has been performing & featuring at many different venues in areas such as Pensacola, FL, Ft. Walton Beach, Fl, Mobile, AL, Augusta, GA, & Atlanta, GA. As he is always looking for ways to advance his career, he may soon be visiting a town near you. Preech is also the founder of a collective of people that come together under the campaign name "#ThePoetryMovement"(@TPMvmt) with a goal to increase the overall audience of spoken word. He has also spent time as a co-host of internet radio show “Sounds of Soul” which aired on WHER Heritage Radio (www.myheritageradio.com) every Friday & Saturday from 10pm-12am Central Time. Shortly after his agreement with "Sounds of Soul", Preech eventually became the "Social Media Coordinator" for WHER Heritage radio. Preech is also the founder of a movement with an organization of people called "What's The News?", a team of intellectual individuals who have dedicated a great deal of their time into introducing to the world news that they feel their audience will find useful in aiding the growth of the unity & consciousness of the world.