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Alex Cruz

Alex Cruz

Hip Hop / Hip Hop/Rap North Vancouver, BC, CA  CA

Shows

  • Fri

    Sep 9

    Surrey, BC, CA | 8:00pm
  • 2015

    Jul 1

    Vancouver, BC, CA | 4:00pm

    Electric Love Music Festival, Nimbus School of Recording & Media and pK Sound have teamed up to host the Electric Love DJ Contest. This is a FREE event and ALL AGES are welcome! The contest offers opportunity for up and coming talent to showcase their skills and compete for 2 prime time slots at Electric Love Music Festival, August 1st in Cheam, Chilliwack. 15 finalists have been selected based on 30 minute mixes they have previously submitted. Each finalist will perform a live set and be evaluated by a panel of judges consisting of Electric Love Music Festival and Nimbus School of Recording & Media experts. DJ/Producer Ill-Esha will also be judging the contest and headlining the show. 10 MC’s have also been selected to showcase their talent. They will be competing (not battling) for a chance to win 12 hours of studio time at Nimbus School of Recording & Media. / / / ILL-ESHA / / / For many years ill-esha has weathered the dynamic, often ephemeral soundscape of Electronic music, simply by being an original. “I’m not really an observer. I’m very much a participant and a creator,” self-describes the Vancouver, British Columbia-born artist, songwriter, producer, and DJ. “Everything I do in my life, it quickly becomes way more than a hobby.” From growing up in the EDM hotbed of the Pacific Northwest, attending raves in her teens, Ill-esha accelerated her musical passions to the fullest. “First I wanted to be part of this culture as a DJ, doing vocals and curating music. After that, I also needed to participate in the music I was playing,” referring to her progression as a producer and headlining performer. “I’ve just been moving one step up at a time over the years, into being this completely original show.” Although Ill-esha’s professional career dates back to the late 90s, the Denver, Colorado-based artist asserts that her recent evolution in music greatly contrasts with her initial work. “I spent about a decade in the Drum & Bass world. I was one of two Drum & Bass female MCs in the whole country, for a long time. That’s how I got my start, and started touring.” Delving further into making the kind of music she wanted on her playlist, Ill-esha’s journey broke out of genre. “Something about Drum & Bass just isn’t what I make,” she says, becoming a pioneering artist in the Glitch Hop movement. Even that musical taxonomy is something that today, the veteran shakes off. “It now means something very different from what I do.” Currently immersed in Future-Bass, Ill-esha’s music captivated audiences in 2013, tied to three separate tours, alongside Bassnectar, Beats Antique, and Big Gigantic. With the increasing dates and venues, the artist remains committed to her audience. “After that experience, I upgraded my set-up. Now I have custom stands, instruments—even if it’s heavy and expensive to travel with, I’m proud that authenticity is what matters most in my music.” Authenticity has been a driving force in Ill-esha’s albums, including 2008’s The Perfect Circuit, 2010’s Circadian Rhythms, and most recently, 2014’s Open Heart Surgery, among a plethora of singles, EPs, and various appearances and side projects. Looking at the space she’s helped lead, she says, “Those of us who do it own way without going with what’s hot in the market, we don’t blow up as much, but we’re all still here.” With her work covered and remixed, the artist who grew up in a professional music family, stresses, “I really try to make songs. A good song should be translatable. If I can’t play an acoustic version of it, I don’t let it sit.” Calling her own musical style “weird,” it’s something that crowds have hooked onto. All the while, Ill-esha has helped shift a paradigm in EDM. After years of suffering the music industry’s sexism, from being mistaken as a visual designer or a dancer to being discounted despite her expertise, it’s only made her sound hit harder. “I have to be better cause people expect me to be worse,” Ill-esha says, noting that she plans to lead workshops that inspire at-risk youth—young women especially, to pursue the technical arts. In a culture where production is stereotyped as a masculine practice, it is Ill-esha now making the records that male and female DJs are spinning. A fully dimensional artist, Ill-esha remains in touch with her DJ past. “In my live shows, there’s an extra layer of freestyle energy. I think it’s really important to make each show special, and make people have to see you.” Differentiating from the albums, she adds, “I like to make solid songs, and just a whole level of randomness when it’s live.” With turntables, keytars, vocal loopers, and other instrumentals integrated within her sets, all of the iterations of Il-esha’s journey are represented. While Open Heart Surgery is Ill-esha’s most recent release, it represents a cathartic benchmark, allowing her greatest progression yet. “As soon as the album came out, a lot of positive stuff now came to my life.” It was around this time that Ill-esha formed Polar Vortex with her husband SAUCEmonster, a constantly touring group that features mixed media, videos synced to live instrumentation and electronic percussion. With a new family, non-stop touring, and constant collaboration, a blissful Ill-esha describes her newest creations as upbeat, positive parallels to her life. “I feel resolved now. Hopefully my happy music is just as good.” With that constant driving bass, freestyle, and soulful lyrics, it surely is. http://soundcloud.com/ill-esha https://twitter.com/ill_esha http://ill-esha.com/ Finalists: / / aThousandKings / / https://www.mixcloud.com/aThousandKings/athousandkings10/ / / Deejay Phroh / / https://www.mixcloud.com/djphroh/phroh-snowshine/ / / Adam Delikatny / / https://www.mixcloud.com/AdamDelikatny/electric-love-music-festival-demo/ / / Henry Pope / / https://www.mixcloud.com/HenryPope/envision-2015-set/ / / High Priority / / https://www.mixcloud.com/Highpriority/high-priority-january-booty-mix-promo-mix/ / / Tuck in Tyler / / https://www.mixcloud.com/tyler-diamond/ / / Delta / / https://www.mixcloud.com/joel-webster/deltδs-summer-vibes-mix/ / / Seb C / / https://www.mixcloud.com/sebastian-chambers/island-turn-up-ep-8-future-house-house-bounce-electroapril-2015/ / / Sapeur / / https://www.mixcloud.com/sapeurofficial/sapeur-electric-love-music-festival-mix/ / / DJ Kaset / / https://www.mixcloud.com/KatyaKaset/are-you-with-me-dj-kaset/ / / Wreklace / / https://www.mixcloud.com/Wreklace/electric-love-comp-demo/ / / Maxim Gabriel / / https://www.mixcloud.com/elijah-payne/maxim-gabriel-electric-love-set/ / / Shvman / / https://www.mixcloud.com/SHVMAN/electric-love-music-festival-mix-submission/ / / Carter Crawford / / https://www.mixcloud.com/CarterCrawford/el-festival-mix/ / / Real Fruit Taste / / https://www.mixcloud.com/RealFruitTaste/electric-love-music-festival-submission/ MC Contestants: Neyvone Lane PSLCD Takakrewz BIG M.I.C. Izzy D-lay Alex Cruz Cogeta Just k

  • 2015

    Apr 25

    North Vancouver, BC, CA | 10:00pm
  • 2014

    Jun 21

    North Vancouver, BC, CA | 4:00pm

    Skate Comp, wet Tshirt contest, BBQ and Live Music in the outdoors. Beer garden and good times

  • 2014

    May 10

    North Vancouver, BC, CA | 10:30pm

    Tickets are @ the door. come ready for hip hop

Comments

Add Comment
  • Elia Goldenberg (Fan)
    Elia Goldenberg
    Hey Alex,   I’m Elia; I’m an artist booker at Landmark Events. I’ve come across your music page on Reverbnation and I really enjoyed Rules Of The Game. I’m curious to know what your current plans and projects are for your music. We have some great opportunities for independent artists in Vancouver that could be beneficial to your music.   We have a show coming up on April 17th at Revival, and I think you’d fit very well in the line-up. If you’d like more details about the show, please send me a quick email at vancouver@landmarkevents.net   Thanks and have a great day, Elia
  • Alex Cruz (Artist)
    Alex Cruz
    www.Facebook.com/AlexCruz.IGinc
  • Alex Cruz (Artist)
    Alex Cruz
    www.facebook.com/AlexCruzIGinc
  • Peeps4Hire (Label)
    Peeps4Hire
    are you on facebook too?? nice style! If you ever want to make some side cash online check out www.OnlineJobs4Free.info -that's my site!
  • cool greg (Artist)
    cool greg
    dope
  • Eddie Ray Franks Jr (Artist)
    Eddie Ray Franks Jr
    Dropping by to show support and wish you much success with your music. Have a great day and week. Eddie Ray

Photos

  • First Album

About

Sounds Like: Classified, Immortal Technique, Swizz Beatz

Label: Indapendant Generation inc

Manager: Raelene Esteban

Bio: Alex Cruz.... A first generation Canadian. Family originally from brazil so rhythm was in the blood. started break dancing and free styling in the early years of high school and the word play became a real outlet after the loss of his older brother in 2003. Realizing that it was a way to release ...See Full Bio

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Stats

  • Song Plays 1,643
  • Video Plays +1 876
  • Total Fans +1 1,156
  • ReverbNation Fans +1 180
  • Facebook Likes 745
  • Twitter Followers 188
  • YouTube Subscribers 6
  • Widget Impressions 155

Fans