su•per con•sum•er (soo'per kuh n-soo-mer)
noun. marketing segmentation.

1. Highest active spending group consists of over two million consumers (0.6% of the US population).
2. American consumers aged between 35 and 44 with a household income of $100,000 or more.
3. The most highly sought after demographic segment for luxury goods and services.

Statistics:

• * Super Consumers are over 60% more likely than the average main shopper to have bought gold or platinum jewelry
•    in the last 12 months.
• * They account for 45% of all sauna/Jacuzzi owners.
• * Super Consumers are 67% more likely to have flown in the last 12 months on business.
• * 45% of Super Consumers would not ..want to be without.. the internet, and three-quarters have made an online
•   purchase.
• * Over 50% of Super Consumers are “prepared to pay more for luxury toiletries and cosmetics.”
• * They are twice as likely as the average consumer to have drunk five glasses or more of champagne in the last month.
• 
  

[Source: Premier TGI 2005 Consumer Expenditure Quintiles]

Super Consumers are Ron Sansone, Matt Sutin, Andrew Sutin, Eric Bergel, and Ryan Procini. Look for the Super Consumers' debut album “Terrorism” this spring.