Sancho The Kid has arrived with the entire state of Minnesota on his back and is here to take the entertainment industry by any means necessary.  His movement rivals that of artists with major label backing and with abilities that have him running his own label, mixing and producing his own music as well as managing his own career Sancho stands out amongst his peers.  Today Sancho takes the Midwest and tomorrow the world, his only question is who is coming with him to the top?

Sancho The Kid was born and raised in the Twin Cities of Minnesota or as he has nicknamed his city “TCity.”  Growing up Sancho would listen to new and classic music on his radio and at the age of twelve he began to freestyle along with songs that were playing on the radio and began to develop an intense passion for Hip Hop.  While he would continue to Freestyle through his High School years, it wouldn’t be until the age of 17 that he would really take his music seriously.  At the age of 17 Sancho was invited to check out a friends recording studio and record a few of his freestyles.  Immediately upon hearing his voice played back through the studios speaker’s Sancho was hooked on creating music.  Unlike many of his peers who only concentrated on creating music Sancho split his time perfecting his musical talents with studying the business end of music.  This split agenda didn’t take away from Sancho’s musical abilities as his flow was labeled a perfect mix of “lyrical and explosive.”

Minnesota is not known as a hot bed for Hip Hop talent and Sancho set out to change that with the release of his Solo album “Real Eyes Realize Real Lies.”  Upon the projects release Sancho immediately gained the attention of fans and industry insiders alike who couldn’t get enough of his flow and energetic performances.  One of his co-signers was Minnesota’s own Peter Parker a radio DJ for B96, who not only told Sancho that he saw a lot of potential in him as the artist who could represent for the Twin Cities but also that he needed to stay consistent and keep one foot in front of the competition.  Sancho took this advice to heart and developed a work ethic that has seen him flood the Mid West market with the Sancho The Kid brand.  The first time his brand was truly recognized was when he was featured in the Cities newsletter for bringing out more fans to his debut show then most established artists did after doing shows for years.  Following up on his successful debut album and show he released a number of projects including “Strictly Biz” (A Group Album), Dj Mynd Tek Presents: “The Takeover; The War Room,” and “Underground Hustlin Vol. 17” (which included collaborations with D-12.)  Besides musical projects Sancho has brought his brand into the digital age with the release of his own I-Phone/I-Touch App, “Sancho The Kid-Offical App” which can be downloaded for $1.99.  Sancho has also launched his new website www.SanchoTheKid.com which allows for fans to keep up with his shows, new projects and daily life.

Sancho The Kid shows no signs of slowing down and with his new single “Lose Control” currently blazing the charts on I-tunes as well as plans to release a number of new projects including mix tapes and his three full length albums “S-Style”, “Ladies Night”, and "Grind Flu", Sancho The Kid is here to stay.  Sancho The Kid has firmly planted his flag in the entertainment industry and with his movement growing larger and larger with each passing day the only question that remains is; “will you join him at the top of entertainment?”