"Purple is the color of Cancer Survival! Chevrolet and Chevrolet Dealers have been supporters of American Cancer Society for 11 years.
Go and turn your Facebook and Twitter profile picture purple in support of WORLD CANCER DAY, FEB. 4, 2014. Heck even turn your reverbnation pic purple!
Chevrolet will contribute $1 to the American Cancer Society for every purple profile, up to $1 million.1 Action is the strongest way to improve the lives of those with cancer today and help find cures to end the disease tomorrow. Help us finish the fight and purple your profile now."
Read more at the website below: http://www.chevrolet.com/purple-roads-world-cancer-day.html