About BLACK SILVER
He is the only rapper from South Central Los Angeles who has the same respect at home as on the East coast. Each album he releases sells more than its predecessor. He toured the

world without having a major record deal. So, there’s a reason why independent rap stalwart BLACK SILVER decided to release his major label debut album " INEVITABLE " before the

highly anticipated " HARDCORE INTELLECT ". Silver doesn't want to be rap’s leader or spokesperson, just the artist who helps give rap a credible face to fans, the media and

critics. After all, the Los Angeles rapper is articulate and well read. He doesn’t use drugs and his platform consists of peace, war, love, hate, unity ,seperation and having a

great fucking time.

“Let me speak for hip-hop. I’m the one guy who is qualified to represent us to the masses -- which are obviously tired of us because hip-hop can’t sell records. It can only sell

ringtones. It’s become a mockery of itself. It’s become club music. For us to lead back into the marketplace and to be a respected art form, I feel that I’m the most qualified

person. It’s time for hip-hop to have a change.”

From front to back, the eclectic, genre-bending, politically charged, musically adventurous " INEVITABLE " illustrates a change of direction for rap. The THAYOD AUSAR-produced

“IT'S LIKE THAT,” for instance, is a classic Cali summer song that will surely earn plenty of burn in clubs and on the radio. SILVER also adds a level of sophistication to the

ladies smash, VIBEZ UNO-produced " VOCALIZED EROTICA " and a futuristic, highly imaginative KWANTIZE-produced " EXTRAORDINARY SOLDIERS ".Mind you these are all follow ups to the

over 450,000 and counting myspace downloaded MICHAELANGELO-produced " LIKE ME ".
 
As he has done on his earlier albums -- which include such acclaimed releases as " SLANG BANGIN " and " THE SLIP OF THE TONGUE " -- SILVER examines his owN inner city strife,

while setting an example of what life is like without the personal borders of the hood, that so many around him are envelpoed by.

For SILVER, it is important to make credible relationship songs because so few exist in rap. “For young black males, being in love has such a negative connotation,” he explains.

“Usually, your mother has been screwed over by some guy. The first time you get hurt by a girl, you use that as your reason to mistreat women for the next 20, 30 years of your

life. I’m trying to hold up the mirror to myself.”

Indeed, part of SILVER'S background the reality that he was raised in the gang-infested streets of Los Angeles. Thus, he’s a product of and fan of gangster rap.  Showing that

gangbangers often have more to their lives than their street affiliations.“I know a lot of great men who, at first glance, you might be scared to death of, or you might not want

to give a job to,” he says. “But, they’re trustworthy. They’re loyal to a fault. If you show them a little bit of love and trust and let their family grow, then they’re going to

be loyal.”

Being that SILVER had the time and resources to record an album on his own label, he wanted " INEVITABLE " to explore all aspects of his personality. Thus, he worked with a

variety of artists, from " TASH " of the ( Alkaholiks ) to " IRIE SCIENCE " of ( Dilated Peoples ) to his O.G. " ICE T ". “This one is for all the marbles,” SILVER reveals. “If

this don’t go, it don’t go. This is it for me. I’m almost 40. I’ve been doing this and if I don’t know how to do it by now.Meaning sell some substantial records and initiate

some type of change in the culture and the music that I love, then it’s time for me to step aside.”

SILVER is so passionate about his music and his place in the rap pantheon because he’s one of rap’s best independent success stories. As a member of the " ANALOG BROTHERS ",

SILVER learned the art of independent self-promotion by selling cassette tapes of his music out of his car and touring with " ANALOG BROTHERS " in Europe and Japan.

Given his underground status, SILVER also embraced the power of the Internet long before most artists realized the power of the burgeoning medium. “When rappers were screaming

don’t download, I was screaming, ‘Do it,’ because that was the only reason people would know my music in Texas and I could go do a show there and that would get me paid,” SILVER

explains. “I needed them to go to the show so they could buy the T-shirt and get on my mailing list so I could build something. There’s not many rappers who have built their fanbase like that.”

Through the Internet, touring and his flurry of independent releases with " ANALOG BROTHERS, with " KOOL KEITH ", as one-half of " BLACK ICE " (with ICE T) and as a solo artist,

SILVER has become one of rap’s best success stories. His Paid Dues makes him credible. But for SILVER, the success of " INEVITABLE " will dictate his legacy.