The Young King, Diontae Bussey, grew up in Philadelphia and moved to the suburbs in Souderton, PA as a young child. It was a new terrain and a land of opportunity. Gone were the corner stores and well marked blocks, only to be surrounded by open land and fewer people. Being a minority in a small town, required him to grow and learn a new way and a new culture. “It molded me and made me well-rounded. I feel comfortable in any room...with any person race or gender. I see both sides of the fence: good and bad from each perspective, so It helped me become king.” It was his teachers who would inspire him to think beyond his color and see opportunity. He hasn’t missed any yet. He’s making his dreams a reality.
The Young King was blessed by the presence of two very influential women in his life: his mother and grandmother. “We were placed in a world that didn't want us; where we felt out of touch with ourselves. She helped make sure I didn't look anywhere else for help, love, or advice.” It is this constant love and support that inspires him today as a man and father. “To me being a man and a father means being everything that everyone needs at the same time. As a man there, should be no one around you in need or in want. We are men and are here to provide when nothing else can. As a father it should only be doubled and with no excuse or complaint.” Diontae is making the most of every opportunity remembering what his father told him,”it’s never too late...never question yourself and your feelings. It's all you to own up to it.”
Diontae Bussey is a renaissance man. He isn’t just looking to build his career, he’s looking to change the world. Beyond his music, he is also a producer and philanthropist. “Greatness Above Negative Gain” is more than a slogan, it’s a philosophy. He believes in the future and wants to provide greater gain for everyone in the industry and around the world. When asked to define what it means to be great, he answered, “The thing that hurts nothing but helps everything.” The goals of the Young King are clearly outlined. To establish a company that builds through positivity, giving back to the people. One that is self-sufficient enough that we don't have to bank on selling anything to flourish. In music and production he plans to build a team of artists and professionals to further people's dreams and educate themselves about life.
The man behind the music…
Young King’s inspiration came not only by the music he listened to, but by the poetry his grandmother wrote. “ It was something she rarely would share, but when she did, it took my mind away. I can only see pictures when I think of her words... Now 7 years later in my artistry, I am ready to dive deep back into my poetic niche.” Soul and R&B have been a major influence in Young King’s style and music. There were no limitations to where he would listen to music and allow it to fuel his passion for production and life..
The music that defines the man…
Capturing life’s moments in the artistry and craft of his writing is Young King’s gift to music. “The story of struggle single parents face, and the need to change my environment and people around me, are my inspiration; the need I have to express my thoughts.” Young King is more than an artist, he’s a professional. His inspiration comes from the work ethic of those he respects in the industry. Diontae Bussey is an original, a leader, and an inspiration.
The Young King doesn’t just bring passion, he brings experience. He’s toured with amazing artists, living the dream. “ You can't replace the feeling of being apart of your dreams coming true.” Seeing his own dreams being fulfilled only gives more focus and purpose to his passion for people. “ I am truly a kind hearted person and half of everything I make is not planning... not hoping... it is going to those who need it. I could stay in my house, keep my same car, keep my same clothes... none of that matters. Let's get kids off the street. Let's build homes for those in need, give jackets and dreams to those lost and cold. My whole life has been service of the people. That will never change.” Diontae Bussey didn’t stay in his house, he traveled overseas to Malawi, Africa. While he was there, he was able to repair buildings, deliver food, and offer hope. “Made me realize what life is. It's not gaining, it's getting, spreading, and understanding every corner of this earth has the same struggle.”
It’s one thing to dream, but it’s another to execute. One of the ways that Diontae Bussey is executing is in his vision for GVNG: Greatness Above Negative Gain. Giving new artists an opportunity to hone their craft and gain experience in the recording industry is the primary goal of GVNG. At each of his events, a portion of the money he brings in goes to others. At his first Greatness Above Fest, Young King and his brand, FreshElite hosted a concert of hope. A local woman contacted him about raising funds for children’s cancer research that would be donated to Children’s hospital of Philadelphia. At that first event, over $700 was raised for research. Young King hopes to do events like this monthly. Greatness Above is a philosophy that he has modeled, long before he gave it the name. It is his heart for people and the integrity of his work ethic that makes the man, Diontae Bussey, worthy of the name, Young King.