“Known for their energetic shows, intricate arrangements, and thoughtful songwriting, The Soonest has shown that they’re serious about their craft. Their approach to music is simply to create interesting songs that will grow with every listen.”
“The guitars nimbly arpeggiate over a hearty rhythm section peppered with reverb and echo, recalling the haunting grandiosity of the Arcade Fire and the National...No word yet on whether the rockers will come east, but don’t be surprised if they do: This big a sound can’t stay hidden forever.”
“The Soonest’s latest release, Quarters EP, exemplifies the phrase, “less is more.” The San Francisco rock band, formerly known as Lion Riding Horses, sound much bigger than their four-part roster might suggest. While it only boasts four tracks, the production on each song exhibits a noticeable level of care. Vocals and instrumentation are rich, and the pacing of builds and lulls work refreshingly. It’s a balance that’s hard to execute. As a set, Quarters EP works effectively as an intro to a band already on the rise. (Self-released)recorded, mixed and mastered by lori D. Brackney and Jose rosa at ex’pression College for Digital Arts”
“With the debut EP “Quarters,” San Francisco's The Soonest delivers intimate indie rock comprised of subtle, angst ridden lyrics, reverb-filled guitar lines and a thunderous rhythm section. The band is quite elusive, and its songs are mysterious and ambient. “Quarters” contains four haunting tracks, with Young (Vocals, Guitar) guiding us through his emotional journey of guilt, denial and exuberant happiness. His vocal style and The Soonest’s Brooklyn sound will please fans of early, moody indie bands such as Interpol. Listen to “Quarters” and catch The Soonest on June 3 at 111 Minna.”
"The Soonest makes music that melts our indie rock-loving hearts -- think haunting guitar hooks, swirling melodies and four hot guys making perfect late-night tun....full of ambient, heady guitar bursts with sweet hooks that reel you in. They remind us of the best lo-fi indie rock bands of the late '90s, unearthed and updated for a new century of music lovers to enjoy. Moody soundscapes of songs like "Ghosts" and "I Don't Mind" recall gothic post-punk bands like Interpol, but with lo-fi hooks like the SF band Creeper Lagoon -- sad songs somehow uplifted by Young's deep, rich vocal melodies and re-fashioned into bittersweet lo-fi treasures. "