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picard / Press

“Style-wise, it’s hard to classify picard as anything more specific than “rock.” Some of their songs are edgy/harder. I can easily hear some grunge influence in several of the songs, as well as elements of epic rock story-telling (especially in “Ed”), like you might hear in classics like Queen or Led Zeppelin. Now, I’m not ready to draw too many comparisons between picard and hall of famers like them, but I truly appreciate what I have heard thus far from this band. There is this discontent, this longing for more, this longing for deep connection, for something better, something bigger. This theme is one of the reasons that I was drawn to this project.”

“This is easily the most mature (I’m just gonna say it: the best) stuff any of these guys has ever done: think Alice in Chains, think Tool, heck, think most of the ’90s hard rock zeitgeist, then warp it all like some Picasso painting. In any kind of just world, this disc will go down a storm when it drops.”

“Audio File - Click link to hear interview. Jason Ulwelling, Eric Giardina and Brad hanson answer questions about the start of the group among other things.”

“J- First, how did you pick the name for this project? Skwerlz- picard was chosen because the project grew legs and needed a name of its own. A friend of mine told me that I lookedlike a young captain Picard from Star Trek. When referring to the musical group "picard" it is supposed to be lower case. The reason being that the project is supposed to be dedicated to the art of it. The name will always be lower case as it is lesser in value to the music. In much the same way, most video of the actual band will be black and white, low quality or non focal. This is to ensure the music takes precedence.”

“An Eau Claire band may be one of the most selfless music groups out there. Alternative rock group picard announced that it will donate all proceeds from its newly released single “One Moment” towards Alzheimer’s disease research. Because original member Jason Ulwelling’s grandmother is suffering from Alzheimer’s disease, he and his bandmates wanted to do something to help. “As a tribute to her and her children, the song was written and recorded specifically for that reason,” he says. Currently, the band has not decided which organization to send the funds to. However, it is easy to see that Ulwelling and the rest of picard are not aiming to be rich and famous musicians. This is evident in the name of the band itself. “The name will always be lower case as it is lesser in value to the music,” Ulwelling said. “This is to ensure the music takes precedence.” To learn more and to listen to “One Moment,” go to picardmusic.com or facebook.com/PicardMusic.”