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Paulo Emilio Franco Londono / Press

“Paulo Franco is a musical force that has been greatly welcomed this fall. With the release of his album this week, The Last Card, we experience one of the most heartfelt records of the year. For Paulo Franco, anything and everything is fair game, as he puts a whole new twist on the Americana genre. He brings in the help of a few friends to round out the record, for example Bob Rupe (The Silos, Cracker, Sparklehorse), Daniel Clarke (Ryan Adams and the Shining), Stephen McCarthy (ex-Jayhawks) and Johnny Hott (Gutterball, House of Freaks), which create an impression right off the bat. Franco's spirit throughout the record soars with pieces such as the debut single, "Leaving the River City," and Spanish-flavored songs such as "Catrina Y Su Calavera." Franco knows how to write a song, but lyrically and instrumentation-wise, and he crafts a sound that is unique and easily accessible. His rising vocals and driving guitar playing, take center stage, as he leads his players to new heights.”

“Paulo Franco is a margin walker. The constantly gigging, bilingual Richmond singer and songwriter makes Graham Parsons-inspired Americana, incorporating his Colombian ancestry on his brilliant new CD, “The Last Card.” On an album featuring songs sung in Spanish and English, tunes such as the organ-seasoned ballad “Leaving the River City” and the honky-tonked strut of “Rolling Back to Raleigh” invoke the sing-a-long era of early-’70s FM radio. On “Catrina Y Su Calavera” and “La Estrella del País,” his seamless Latin country-rock assimilations shine with horn punctuations, vocal hooks and memorable melodies. Impeccably recorded and produced by Bob Rupe, Franco celebrates the release of his instant cross-cultural classic on Saturday, Oct. 15, at Capital Ale House.”

“Rich story telling weaves throughout the songs in the record, creating a listening experience that is engaging from start to finish. Lyrically, Franco can write a song like no other."”

“Why it’s well known we love singer-songwriters around here, every now and then one strikes me that sets themselves apart from the rest. This my friends, is Paulo Franco, an amazing talent that currently resides in Virginia. Franco is definitely not a one trick pony. On his latest release to hit stores on October 15th, titled The Last Card, Paulo Franco drives the record home with a sense of an enchanting musical story. Bringing to life key foundations that shows him pouring his heart and soul into the record, Paulo is not afraid to display his emotions on the album.”

“Paulo Franco enlightens with his upcoming record, The Last Card. This is not your average Rock n’ Roll Americana record. The music that Franco creates spans genres throughout the record, as we even see the buzz-worthy artist sing in Spanish on the record. Proudly Franco boasts his musical journey as he wears his heart on his sleeve. The Last Card is the sophomore release from the artist, who has been garnering critical acclaim recently with his new single, “Leaving the River City.” Franco’s sense of storytelling is an element that stands on its own. The track itself offers a heavy and eye-opening dose of what to expect on the record. As Franco pens some of his most ambitious pieces to date, he eagerly backs them up, with a performance that is extraordinary and well-rounded.”

"The twangy, upbeat vibe of “Leaving the River City” belies the serious subject matter that lies underneath. This is a song about a female outlaw who may or may not have iced a man who did her wrong before skipping town. “She’s leavin’ River City / She’s leavin’ like she knew she would,” sings Franco in the song’s chorus. “She’s leavin’ this time for good.”


“Virginia This Morning”

“Tales of love, loss, loneliness and liquor, Paulo Franco's songs echo the themes of growing up and getting wiser. But behind the making of his first solo CD, By The the Light of a Paper Moon, is the story of a singer-songwriter staying true to his childhood ambitions, with a little help from his friends. Captivated by music at a young age, six year old Franco's fortuitous selection of the Beatle's Let it Be album may have been a key turning point for the budding musician. "I just saw these four guys. They had long hair, and they looked really cool," he recalls. But while still in the store, Franco found himself coveting the record his sister decided to buy - a Partridge Family album. At his father's insistence, he stuck to his original choice. "So my sister went home with the Partridge Family album, and God only knows where that is now," says Franco. "But I still have my original copy of Let it Be . . . I've had it for 42 years."”

Anika Imajo - Great Richmond Grid