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Find ways to get ordinary people who love music, to love your music We live in a time when everybody and their sister can and does make their own music. That doesn’t mean however that your music has what it takes for record labels to invest their money and time developing, promoting, and marketing that music. Try your music out on music fans like you solicit opinions from A&R Rep. These talent scouts of the music business are always following tips they hear from their street connections. But remember, your music must truly stand out in some significant, original, dynamic, and creative way. 95% of the independently produced CDs out there contain regurgitated ideas that were ripped off from some other more gifted musicians. Prove to the industry that ordinary music fans in your city love your music. You can find this out by giving away samples of your music on the street, or outside a music venue where an artist similar to your music style is playing. (Be sure to have your contact information on the CD or flash drive or whatever your music is on.) Also, put songs on your website, your MySpace page, or any of the newer social networking sites. The fact is that If people love something they let other people know about it. So, you can find out quickly if your music has what it takes by bringing your music to the people.
If you think your music is ‘good’....then just keep it as a hobby. The music marketplace doesn’t need more ‘good’ music; it needs truly GREAT music, which is a lot easier to get people excited about, and to market.
The low cost and advertising hype surrounding the making and manufacturing of music has given musicians the illusion that their music is worthwhile. The sad fact is that in the 1990’s mediocre music is commonplace and increasingly more difficult to promote and sell.
These days not only can everybody and their sister makes bland music, they are making and releasing bland music; so the marketplace is flooded with mediocrity. MUNDANE might be a good name for a band, but keep it to yourself!
1. Artist Income Sources: a. Live Performance Fees b. Record Label Recording Contract Royalties c. Publishing Income Sources (Don't forget new Internet income sources such as Ringtones, Ring backs, Streaming audio etc.) * Mechanical Royalties * Performance Royalties * Synchronization Fees * Sheet Music Sales * Commercials/Jingles Income d. Merchandising Royalties (T-Shirts etc.) e. Misc. Income Sources * Investment Income * Endorsements * Book and Video Sales * Multimedia Product Sales 2. Artist Expenses: a. Recording fees: CD/Tape * Producer/Engineer * Studio Costs * Misc. Tape and/or digital storage costs, and other studio supplies * Equipment Rental charges * Guest Musician fees * Mastering fees b. Graphic Artist/Cover Art Design costs c. CD/Tape/Vinyl Manufacturing/Duplication charges * Promotional Expenses (Indie Radio Reps/Sales Reps,) * Marketing and Sales Plan costs (One sheets, Coop dollars, Ad money) d. Publicity/Promotional Material Costs * Publicists Fees * Promo/Publicity Kit Design (plus EPK) costs * Flyers, Posters, Envelope Design costs * Printing/Copying charges * Photographer fees and duplication charges * Internet Website costs (Design, maintenance, access fees, MySpace etc.) e. Office Expenses * Rent * Stationary and office supplies/furniture * Postage * Phone (landlines and cell) and other utilities bills * Office equipment (computers, Internet connection, fax machines, et al.) f. Taxes * Local, State, and Federal taxes * Tax preparation costs/Bookkeeper fees g. Band Equipment Costs * Instrument purchases/rentals * Tour Luggage * Misc. equipment repair/maintenance costs (strings, drumsticks etc.) * CDs and MP3 players (for listening and study purposes) * Misc. recording/playback equipment (laptops, pad’s etc.) * Sound system * Rehearsal space costs h. Songwriting * Copyright filing costs * Performance Rights Organization Fees (ASCAP-BMI-SESAC) also Sound exchange registration costs, etc. * Lessons/Study/Research expenses * Conferences/ Seminars budget I. Artist Business Team Costs * Personal Manager/Consultant fees * Business Manager/Accountant fees * Booking Agent fees * Publicist fees * Music Attorney fees j. Transportation costs * Auto/ Van purchase/rental/Insurance costs * Maintenance costs (gas, service, repair) * Airline, bus, and/or train tickets * Highway/Ferry tolls k. Touring expenses * Per Diem (for food, lodging etc.) * Road Manager/Roadies salaries * Lighting/Sound equipment purchase/rental costs l. Merchandise (T-Shirts etc.) * Design costs * Manufacturing and shipping costs m. Miscellaneous Expenses * Costumes/Stage clothing * Insurance (health, equipment, life etc.) * Union dues * Trade magazine subscriptions * Video production and manufacturing costs * Whatever else comes along that you forgot about