Back in the late 80’s early 90’s there was a serious of commercials on seat belt safety, in which humanized crash test dummies were used in order to convey the importance of seat belt use. The slogan: “You can learn a lot from a dummy” became quickly integrated into pop culture. While the advertising campaign was intended to increase the awareness seat belt safety, I found myself using the slogan to refer to situations in which someone else’s folly would become my own gain. I had already learned in life, the valuable lesson of “learning from my own mistakes”. However, the more I would watch these dummies smashing into walls, and getting mangled in the process, the more I began to watch the people around me, and study their behavioral patterns. You may already be asking: “Is this guy an artist or a psychologist?” The answer is, both. As an artist, I seek to get inside the minds of my listeners. At the same time, I have studied what other indie artists have done (or continue to do) unsuccessfully. Having said that, I view my potential listener as a vehicle to get me where I want to go. Likewise, I view other indie artist who have unsuccessful behaviors as test dummies. When I consider the feelings, emotions, demographics, and individual taste of a listener, I carry with me a set of principles developed from years of “studying the competition” so to speak. In a nutshell, my goal is to give them what they are not currently getting, while maintaining their attention, and gaining their favor. If the listener is tired of “thugs, booties, blunts, and the like”, then I will strive to convey messages to them that provide an alternative. I am not suggesting that artist change their method of self-expression. The Wisdom Of Fools that I have learned is this: Do not spend your time forcing yourself upon listeners who do not want to hear what you are trying to say. Do your best to hone in on the listeners that crave what you have to offer, and then offer them the very best that you can give them. If they want to hear “thugs, booties and blunts”, then by all means give them the best that you can give. If they want “The Father, The Son, and The Holy Spirit”, then feed them what they crave. Staying true to yourself as an artist is the single most important thing you can do as an artist. The next most important thing you can do is to connect with the people who genuinely will love and appreciate you for being true to yourself.