Podunk Throwbacks / Blog

Quality vs. quantity....it ain't about the clicks!

We wanted to share this article for all those people who have forgotten it's about the music, not the "clicks!" By Chris Robley February 24, 2015 When MySpace was the dominant social media platform for independent musicians, people got obsessed with numbers. How many friends do you have? How many times have your songs been played? The higher the number, the more legit you seemed. Labels, bookers, even other bands were all staring at your stats and judging you accordingly. And it was all B.S. Why? Well, because some bands paid services to boost their numbers for them. Some bands held pizza parties and had all their friends clicking the play button all night long. Other talented bands didn’t have any MySpace friends or plays yet, because they were brand new acts. While other brilliant musicians were never going to see those kinds of giant stats simply because their music was more niche and wouldn’t have broad appeal. Take any of the examples above and you quickly realize — NUMBERS ALONE HAVE LITTLE TO DO WITH REAL TALENT! And yet… almost a decade later, musicians are still concerned with their numbers: Facebook fans, YouTube subscribers, Twitter followers, and more. And it’s STILL B.S. Quality over quantity: your online music promotion depends on it! If you’re trying to super-size your stats to look bigger than you are, remember this: There’s no one on the other end of that empty statistic who’s excited about your music, who’s going to share your music, who’s going to buy your music. It’s about quality, not quantity. Better to have 500 true fans than 50,000 disengaged (or fraudulent) followers. Even if you ARE trying to go for the big major label deal (where these kinds of impressions are doubly important to your success), I’d still argue that your paid online promotional efforts go towards finding a smaller amount of real fans than a huge amount of ghosts, bots, and clickfarmers in Indonesia. But there’s another reason why you shouldn’t be worried about boosting numbers for the sake of appearances, and it’s this: fake social interactions will actually HURT you in the long run by making it more difficult to share your music and message with your actual fans. The more you “promote” your page, the more click-farms will “like” your page and totally screw up who your posts will reach. Then, when you boost posts in the future, it will have less of a chance to get the post in front of real people. So, still worried about your social media stats? Here’s a bit of advice I know is easily given (and less easily followed): create songs, videos, concerts, and fan experiences that are WORTH sharing. Do that and you won’t just see your numbers rise; you’ll be at the center of a growing community of real fans.