Hometown: Delhi, IN
Label: EMI INDIA
Management: Subir Malik
Sounds Like: Pink Floyd, Massive Attack, Zero 7, Porcupine Tree, Seal
‘A’- non, ‘dvaita’ – dual, Advaita means experiencing all as “One”. To the uninitiated, Advaita is an eclectic fusion band based in New Delhi, India. It is the expression of eight distinct musical sensibilities that dissolve into each other to bring forth a truly unique and ingenious sound.The “Advaita Experience” is defined by the pursuit of that incredible moment during performance when the musician becomes the music and forgets his own identity, resulting in thoroughly electrifying stage performances.
Since their inception in 2004, Advaita has been established as one of the most thrilling, innovative and original acts on the Indian music scene, with the unique reputation of enthralling audiences in any kind of setting – from corporate events and Music festivals to pub gigs and college shows. Hailed by music lovers and media alike, the band is now a well respected entity on the cultural map of both Delhi and India.
Advaita was one of only four bands from India selected by famous producer John Leckie (who has worked with the likes of Pink Floyd, George Harrison and Radiohead) to record two songs with him for a compilation released by the British council. As part of this project, called the India Soundpad Project, the band toured the UK playing 6 shows in 5 cities, including opening the famous Great Escape Festival in Brighton.
In March 2009 Advaita launched their first album on EMI records titled Grounded in Space which further catapulted the status of the band. Recorded at the famed Yash Raj Studios, Mumbai, the album spent 4 weeks at number one on the International charts at the Music World stores for all of Delhi.
The year 2010 saw Advaita being featured on the Indian leg of the popular MTV shows ‘MTV Coke Studio’ and ‘MTV Unplugged’. Advaita's video, 'Rasiya', was also featured on MTV Roots. Their track ‘Goakh’ was nominated for GIMA awards 2011 in the category of ‘Best Pop Song’.
The band has recently (Feb2012) launched their much awaited second album ‘The Silent Sea’ on EMI records. The second album was also recorded at Yash Raj studios in Mumbai and mixed by Shantanu Hudlikar.
The band is currently planning a nationwide tour to promote the album.
“Advaita Returns To Blue Frog With A New Album Tonight”
Mumbai Boss - Mumbai Boss
“An interview with Advaita”
Ankita Kanwar - The Viewspaper
“'Advaita to rock Nagpur'”
Elina Priyadarshini Nayak - The Times Of India
“Advaita voted Best Fusion Band by PALM EXPO 2011”
Neha Sharma - Rolling Stone
“Its Advaita once more”
Suanshu Khurana - The Indian Express
“An interview with “Advaita” an emerging eclectic fusion band from India”
Vaibhav Agarwal - Daily Jag
'An Indian Summer With Advaita'”
Mihir Sinha - Score Magazine