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“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it. -- Steve Jobs People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. -- Steve Jobs Cell Phone Plans Available”