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M.I.C. (Made in China) / Press

“Guitarist/Singer Yvon Serre returns with arguably his strongest offering yet: the suggestively titled "On All 4's". Taking his trademark classic rock overtones, zingy pop melodies and bar room grit, and adding a big nod to his early days with bands like "Yvon Serre Groupe" and "The Harry Straight Band", On All 4's should sonically appease existing fans and newcomers alike. Mixing achingly catchy commercialism 'Can't Take Anymore', nigh-on Brit pop 'Chemicals', gnarly pop ' Cookin`', On All 4's puts the work of many bigger bands to shame with it's adrenaline, fun-factor and variety. Yvon may have been treading the musical boards for a couple of decades but he's still getting better with every release. Fine wines improve with age, and so does Yvon Serre by all accounts.”

“I don't pretend to know much about the Chinese rock scene apart from the fact that is a significant growing musical market. Canadian guitarist/songwriter and front man Yvon Serre has been tapping into this market since 2004 with various line-ups of his band M.I.C. (Made in China geddit?). And on the evidence of their four album 'On All 4's', there must be a raft of melodic rock fans who are happy being fed a diet of recycled riffs with big hooks. The riffs come from a succession of obvious influences such as Thin Lizzy, Keith Richard and AC/DC while the material is a straight down the line pop-rock crossover to soft Metal with a curious but successful match between riff driven songs and their poppy refrain. So let's raise our glasses to a Canadian rock artist who has successfully transplanted melodic rock with mainstream potential in China and who probably doesn't have to worry about either domestic or critical appeal, as he's already a rock star on his own terms.”

“Guitarist/Singer Yvon Serre returns with arguably his strongest offering yet: the suggestively titled "On All 4's". Taking his trademark classic rock overtones, zingy pop melodies and bar room grit, and adding a big nod to his early days with bands like "Yvon Serre Groupe" and "The Harry Straight Band", On All 4's should sonically appease existing fans and newcomers alike. Putting more of a deserved emphasis on his underrated guitar talents, Yvon may have been treading the musical boards for a couple of decades but he's still getting better with every release. Fine wines improve with age, and so does Yvon Serre by all accounts. ”