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“ Allow me to introduce you to my nephew, Jordan Benker. I know him as Jordy, and he is a very talented young musician. Why am I writing about Jordan today? Obviously, I care about him and I want to see him succeed. But I've got another angle. This past week I observed something very interesting happening with Jordan while following his Facebook posts. There was a discussion saying that his name trended worldwide on Twitter! I sent a message to him and asked him what happened and how he trended on Twitter...”