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Lift the Medium / Press

“CityBeat's 2014 Excellent Local Recordings List: The songs on Hard Rock foursome Lift the Medium’s debut album, Mastermind, are craftily structured, the winding riffs and rhythms constantly in motion, but there’s no meandering. Every movement is in service to the song, resulting in a passionate and pointed melodic impact. Lift the Medium can at times remind you of Alice in Chains or Soundgarden, but flashes of the classic ’70s/’80s Hard Rock/Metal perfected by the likes of Aerosmith, Ozzy Osbourne or Iron Maiden also bubble to the surface. The delicately ingrained Prog touches lightly recall groups like Tool, but Mastermind also sounds like it would be perfectly at home on Rock radio next to contemporary acts like Shinedown and Seether."”

“Cincinnati Hard Rock foursome Lift the Medium has only been a band for a year, but you wouldn’t know it listening to its accomplished debut full-length, Mastermind... The songs on Mastermind are craftily structured — the winding riffs and rhythms are constantly in motion, But there’s no meandering - every movement is in service to the song, resulting in a passionate and pointed melodic impact. There is also a lot of diversity throughout Mastermind, but it’s molded into a cohesive and contemporary sound the group can call its own...Lift the Medium’s sharp songwriting skills and impeccable chops help bring everything together without sacrificing its own distinct personality, allowing the variance to keep things sonically interesting from start to finish, but never allowing it to overshadow the strength of the songwriting. Cincinnati’s Rock radio stations (and likeminded ones across the country) should be all over Mastermind. It’s a crowd-pleaser that works on numerous level”

“First up was Cincinnati’s own Lift The Medium. I’ll be honest, they’re a band that I knew NOTHING about before seeing them. In fact, I wasn’t even aware they were on the bill until arriving at the venue. Not knowing what to expect, I watched the show completely open-minded.What was my impression you ask? ... For a local band playing mainly all original material, I can definitely see the potential here. Lift The Medium are in their infancy as a band, so their set is only going to get better. Playing a pretty tight set on a big stage before a band you hear on the radio, can be hell on the nerves and is certainly not an easy task. With time, I think we’ll see Lift The Medium once again rocking the Bogart’s stage.”