“By Corey W. Campbell | Campbell.email@example.com/8/2012 Iconic rocker Lenny Kravitz is a little bit of funk, mixed in with some soul and a whole lot of rock-n-roll. His music transcends any one genre, which makes him a perfect fit as the newest addition to the impressive list of talent at the inaugural UR1 Arts and Music Festival, Dec. 8-9 at Bayfront Park. Kravitz’s music has spanned over 20 years and his work goes beyond being a musician. He is a songwriter, actor and designer. Over his vast career he sold over 38 million albums and worked with countless musical talent. Kravitz was born in New York, but he actually holds a residence right here in Miami. (He voted in the recent elections in Miami.) Also on the line-up is local musician Kevens, who will be bringing his unique brand of live-dubstep-reggae-rock to the main stage at UR1 to open for Kravitz and Jane’s Addiction on the main stage on Sunday, Dec. 9. Kevens may sound new to some people fresh to the scene but ”
“Miami, FL (Top40 Charts/ Jessica Wade Inc.) With the release of his latest single "My Baby Boo," (radio and club versions available) internationally recognized rock-reggae singer Kēvens is showcasing his revolutionary, reinvented style of music with a dubstep beat. Dubstep was the evolution of style for Kēvens since dub is a genre which grew from reggae. "My Baby Boo" combines the sensual sounds of reggae and the deep beats of dubstep. Kēvens collaborated with England's finest dubstep producers and mixers to create "My Baby Boo." They included Ekto1 (Radio Mix); Stuart Procter a.k.a. SP:MC (Club Mix); and mastered by Beau Thomas. "My Baby Boo" has been released internationally and is now available on iTunes at http://itunes.apple.com/us/album/my-baby-boo-single/id553716790?ls=1. Kēvens plans to release another single before end of 2012 and a full LP album in 2013. Kēvens strives to take his fans to a higher level of consciousness as his mantra states "positivity is a necessity."”
"Like a letter, you must write a song with purpose". These words spoken by Cedella Booker (Bob Marley's Mother) inspired Kevens at an early age.
“ Kevens’ stated mission is to take reggae to a new level, to evolve the sound; with songs like the Capleton-lite “Breakdown the Walls” and a freaky version of the Police’s “Don’t Stand So Close To Me,” it’s hard to say whether he’s evolved the sound or blown it completely apart. The spy-guitar driven madness of “How Could You” is a perfect example; the song reminds a bit of the Two Tone ska bands but it is just delightfully weird, not ska. ”