“Is Pop / Rock too damning of a term? It’s certainly not as bad as being labelled something associatively disastrous like Adult Alternative, but there’s a connotation on the Pop / Rock label that feels similar to a crush letting you down easy with “You’re a really nice guy / girl”. Maybe it’s the slight lack of special identity suggested by the title that can turn people away, but for artists still in the process of finding an identity I don’t see anything inherently bad about it. So now I can rightfully introduce the promising Pop / Rock band HEAF (an acronym of Head East And Forgive) who released their second six song EP, Full Bloom, in October. The origin began with jam sessions between Dan Tysz on drums and LuReis Smith playing synth, and after adding three more members since 2012 the synth is still the foundation of the band’s sound.”
“Local indie rock band HEAF — Head East And Forgive — has been confirmed to play at Cincinnati’s 2014 MidPoint Music Festival in late September. The band, with members from Steubenville and Wellsburg, will perform a set at 8:45 p.m. Sept. 25 at the Know Theatre, 1120 Jackson St. Bands scheduled to play the festival include Chromeo, the Afghan Whigs, the Raveonettes, Panda Bear, Real Estate, Sun Kil Moon, Tycho, Deafheaven and more. For information on the band, go to wwwheafband.com”
“popVLTR: What cool stuff is on the horizon for HEAF? HEAF: There's definitely some cool stuff coming up for HEAF. Right now we are focused on writing, writing, writing and solidifying our sound. We can't wait to head back in the studio this summer to record our second EP! We're discussing ideas for videos and touring as well now. It's all very exciting!”
"The first time I heard their music was at a live show. It was at that kind of small, hidden, local venue where everyone almost gives up trying to find. I remember feeling so happy about what I was hearing. This mellow, unique sound that will practically beg you to forget about your self-awareness just to be a part of it. If you would like for me to be more descriptive: the music was like a musing of electronic synth tones bringing fullness to swinging guitar riffs, a funky, steady bass, and consistent, yet poppy, drum beats that flooded the room."
"New music is always fun, well good new music. That's what we think we may have found in a HEAF. If you like bands such as Lydia or enjoy yourself some Bright Eyes every now and then, you may want to check them out. This Ohio based band came to us via text one night, and we have been following their growth ever since. It has solid female vocals and a calming rhythmic zeal that just makes you sway. When I listened to HEAF, I got all of those good feelings I got at the last Lydia show I went to way back when. I can't wait to see them live. They have posted a few practice sessions on YouTube. Sounds just like the recordings. From what I hear they have shows coming up soon. Fingers crossed one day we get em' in the PGH!"