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BARETO / Press

"This is the real deal. No excessively underweight pretty models, no over-the-top photo shoot production, and no pretentious mirrreybook band shots. The collective behind Versus Photo takes an amazing and breath-taking panoramic shot of a normal yet crowded day at the beach in Lima in Peruvian band Bareto’s album cover Ves Lo Que Quieres Ver, under the art design direction of ma+go. Not only is this a stellar picture and album cover, but the images in the physical album is a cultural experience where one can almost feel like one’s engaging with Peru’s multi-diverse population. All differences are stripped away here and one can enjoy a beautiful day in this South American shore just by staring at this album cover. Heck, it’s even summer over there right now. Not to mention, if you look closely, you’ll also notice the band members within the crowd. Absolute genius".

"They released their fourth studio album Ves lo que quieres ver (You see what you wanna see) this year, and a new music video for “Camaleón” — a conscious track about societal deceptions, “photo ops,” political frauds, and false representations. The record is very nicely produced and overall, an audio experience of cool indie Lima".

"Bareto has continued develop their updated take on the chicha sound, blending those trippy guitar and organ licks with heavy rock riffs, irie reggae breaks, socially-engaged lyrics and high-powered drumming. In the process, they’ve managed to take a long-maligned genre of the Peruvian working class and spin it into party music for all, especially cool kids, lefty youth and university types of Lima’s colorful seaside Barranco neighborhood".