The roots of NOVEIL were planted in 2010 when singer/songwriter, Jewel Stiff, first introduced the idea of forming a band to her husband, Jimmy Stiff. While it would be Jewels first time as a band member, Jimmy was already a multi-platinum recording artist as the lead guitarist for Jackyl. “So on Friday 25th of September 2010”, recalls Jewels, “an unlikely gathering of misfits convened in a garage in Seneca, SC to see what would happen.”
Jimmy Stiff had discovered his talents at an early age, receiving his first electric guitar at birth. “It just felt right to me, loud, hard, and satisfying” says Jimmy. Later he would reach levels of success most of us can only daydream about touring the world with Jackyl. Jimmy was part of the success the band achieved with hits such as Dirty Little Mind and Lumberjack. “It’s really cool that my hubby holds a Guinness World Record for the most live shows and has platinum records hanging in our living room” says Jewels in one of her interviews last year.
From the very beginning, NOVEIL brought a passion for their music to the stage that could not be contained. “A band that comes alive on stage!” was how Jimmy put it in early interviews. Jewels remembers smiling BIG when hearing others dubbing her as a “Female Dio.”…and when you hear her sing and see her deliver her songs you will see why the comparison is so on the mark.
The four original band members, who initially called themselves ‘Apprehended Ones’, clicked immediately. There was Jewels on vocals, Jimmy on guitar, Christian Muncy and Patrick Johnson making up the rhythm section of bass and drums. The four of them were soon building a local reputation that was built on the passion and raw energy on stage. For two years the band worked on their writing skills and honed a very sharp edge on their live performances. Over the course of the three years Jewels began to feel the band stagnating. So in the early part of 2013 Jewels anounced: ”The direction of this band is changing. We are evolving and it is time that we reimagine what we are doing both in our songwriting and how we deliver those songs in our live performances.”
And that is what they have done. Inspired by metal and rock, but captivated by the awe of theatrical songwriting and productions, Jimmy and Jewels made plans to move the band in this new found direction. In the early part of 2014, bass player Tony Schronce was added to the mix. His songwriting was in perfect alignment with what Jimmy and Jewels were attempting to accomplish. Then later in 2014 that move was followed by adding Louisiana based David Fisher on drums. This new rhythm section opened doors musically for the band that served to inspire and motivate them all.
To signify the evolution of the organization, the band decided to rebrand itself, and in 2015 changed its name to NOVEIL. The new name fits perfectly with Jewels approach to writing lyrics. Her lyrics come from somewhere deep inside herself, unveiling her deepest emotions and most significant life experiences. To help with the rebranding the band signed a management deal and shortly following they would set off to Sound Dragon Studios in Nashville, TN to begin the process of bringing NOVEIL to life.
The time in Nashville was instrumental in the band beginning to gain complete confidence in the team it had formed around them and the vision that the band had for its future. Working with studio owner and producer, Ronnie
Honnicutt, the band recorded four new songs that will be released in 2015. The band will hit the road with a full production that will bring to life this new entity known as NOVEIL. Cliff Witherspoon of Red Arrow Records says, “I have listened to music my entire life. These songs performed by these artists move me, and that is the mark of a successful band.”
They will move you as well to live in a world of NOVEIL.