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Apoc is a hiphop group with artists from multiple cities within Michigan. Apoc has successfully created a vast array of sounds including club dance records, underground, street and even records influenced more by their heritage providing a Latin vibe. Apoc does not focus on a single sound their objective is to make hits and they will stretch their imaginations and normal boundaries to achieve this goal with every record. Members of the group include Anialation, Sus and Moe.
Each member compliments the next by providing the correct contrast to one another. Anialation provides a silky smooth flow that is very melodic and hypnotizing. Moe has a highly unique harsh voice that stands out even amongst other harsh voices yet falls right in line with any type of sound and brings the record to life. Sus has a versatile delivery method and successfully transcends from smooth to harsh instantaneously.
Apoc’s next hit record is titled “Get It In” and it’s success potential was proven at the Rock the Rapids event held by 104.5 WSNX with over 8,000 people in attendance. This was the unveiling of the song and the first time any consumer heard the record that was not an extra in the video shoot that took place 1 week prior. With over 100 spins on syndicated radio programs for each of their last two singles, multiple fan requests to stations, a rapidly growing fan base present at each performance and online this record is sure to go far. The strategy with this record will be purely digital marketing and distributing the record through social media and hip hop sites and utilizing digital download as the exclusive delivery method with CD sales only available at performances.
“compositions like the angry “16 Wayz 2 Die” includes a cleverly engineered process which allows the group to rhyme the same lyrics to the same beat in reverse. It’s that creativity and skill that has already garnered the group plenty of national attention” – Muskegon Gazette