AFRIKAN BOY HITS THEM WITH ANOTHER ONE
As the UK prepares for autumn 2013, its soundtrack has arrived
On his continual rise through the UK music scene, afrobeat and grime fusion rap artist Afrikan Boy, strikes again with his Fela Kuti sampled official debut single “Hit Em Up” set to drop 23rd September 2013”.
The track is sure to blaze up the UK scene and it will properly prep this future superstar' aka Captain Afrika for his anticipated debut LP “AB CD” to be released early this winter. Produced by xx Afrikan Boy showcases the naturally funny observational humour that has won him his diverse fan base.
“ Hit Em Up” is an afrobeat grime infused uptempo floor filler, AB recites his re- emergence covering university days and his musical journey. The video shows a vibrant montage of the mighty Fela Kuti cut with images all harking to mama Africa. On a deeper level, shots of Afrikan Boy in the UK detail what it means to live and work in the UK as an African- the Lidl shot warmly humorous " Hit Em Up is a part of my story as the first artist in the UK to begin expressing my dual cultural upbringing, visa or no visa my music is international "
Championed by many including DJ Semtex (BBC Radio 1/ 1Xtra) and listed as one of MTV’s ‘Hot Afrobeats Acts”, Afrikan Boy is a firm favourite among industry tastemakers. It was the grime infused ‘One Day I Went To Lidl’, a humorous ode to the discount supermarket, that caught the ear of underground fans and fellow British rapper and Grammy Award nominee, M.I.A, that soon led to guest appearances on the ‘Paper Planes’ remix and ‘Hussel’ on her ‘Kala’ album as well as a stint on both the ‘Kala’ and ‘People vs. Money’ world tours.
Continually growing on his success, a collaboration with US hip hop veteran DJ Shadow on ‘I’m Excited’ in 2012 created the chance for Afrikan Boy to push his experimental boundaries. A feat that didn’t go unnoticed by BBC Radio 1 aficionado, Zane Lowe who crowned it ‘Hottest Record In The World’.
Fresh from live shows such as WOMAD with fellow “Africa Express”* alumni, Spoek Mathambo and the “Africans in Denmark” project with Danish super producers Silver Bullit, Afrikan Boy looks set to get another step forward with “Hit Em Up”for what he coins the Afro-grime movement.