Formed in 2003 in Atlanta, Ga, this seasoned quartet has always meant business. GWC started off where most do; practicing in a basement with hopes and dreams of stardom. GWC has evolved into an entity that relates to many as a paragon of how to overcome the many trials and tribulations of life and in the ever changing the music industry. GWC caught their first break in 2004 when they were chosen to perform on MTV’s Buzz Before Break Tour which helped solidify the band’s focus and fueled their determination to satisfy their insatiable appetite to create music. In 2006 the band hit their first milestone with the release of their first full length album “Stereotype”. The record was produced by engineer Zack Odom at the magical Tree Sound Studios in Atlanta and mastered by Tom Baker at Precision Mastering in Los Angeles. “Stereotype” is all pro from note one to the final fade. Shortly following, the band released two professionally produced music videos, one for the heavy hitting song “Greedy”, and another for the poignant “My Friend Addiction”. Other accomplishments include being interviewed and featured numerous times on several Southeastern radio stations, opening for national acts such as Trust Company, Saliva, The Zac Brown Band, and appearing as a featured artist 4 years in a row at the Atlantis Music Conference. Because they are aware of what it takes to succeed, they continued to pay their dues on the road throughout the southeast promoting, increasing their fan-base, and expanding on the markets after the release of the CD and videos.
In 2007, the band released the DVD Compilation, “From the Vault”. The DVD includes the two music videos, tour footage, and a look inside the making of the record and music video “My Friend Addiction”. GWC has proven themselves as one of the most consistent and committed artists in the Atlanta area, playing to packed houses with their fans jumping tirelessly with them throughout their performances.
In 2010, after taking some time reflect on life, music, and to discover who they were as individuals, GWC then teamed with Producer Neil Citron ( Steve Vai) who flew in from LA to begin working on songs which will be a part of their sophomore record, “The Game Will Change”. GWC was nominated as “Best Rock Band” in Georgia” by the 2012 Ga Music Awards and made it to the finals as one of only three rock bands chosen in the state. After putting the last touches on a few additional songs for the record with producer/engineer Mike Froedge at Open Sky Studios in Atlanta, GWC recently released their sophomore album "The Game Will Change".
GWC’s approach to their music makes the texture and feel of this machine shatter the description of a “modern” rock band. By blending aspects of Blues, Classical, Jazz, Metal, Punk, Hip Hop and Soul, GWC refuses be boxed into any pre-existing musical genre. GWC’s constant evolution continues to cut new paths through uncharted landscapes of sound. With each show being its own display of a deliberate and positive energy exchange with their audiences, something new is discovered by all every time.
“ If time has taught us one thing, the Game Will Change, ...always.