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9TH WARD GUCCI IS NO STRANGER TO THE INDUSTRY, HAVING PREVIOUSLY BEEN SIGNED BRIEFLY WITH ISLAND DEF JAM RECORDS. So-----What happens when you fuse a second-lining, street-hustling, gangsta rapper with some Woe-Nah and Waaaaahn, that N.O. creole twang? Well, what if you season it with some Zulu, Big Chief, along with some “bounce” – all from an underground hip-hop scene, rarely emerging to mainstream? 9th Ward Gucci is what happens, a modern-day troubadour, serving up hip-hop revival on another level, His Own.
Surrounded by R&B growing up, like Marvin Gaye, Al Green, Frankie Beverly and Maze, this became a part of 9th Ward Gucci’s gangsta rap style; while still jamming to Juvenile and Lil Wayne. He also pays homage to his heritage as a New Orleans native and everything New Orleans embodies. He is real about his culture and pays high respect. But 9th Ward Gucci also had a home in the streets, hustling and living a gangsta/dope boy lifestyle. In New Orleans, one of the codes of the streets is to represent and give props to your ward. Being from the 9th Ward, once reputed as a notorious ward in New Orleans, is how he got his name. To him, 9th Ward means Victory, Authority, no such thing as a “play-play thug.” Gucci” was his signature brand, how he spent his dope boy/jack boy money, and his friends just added it to his name.
Back in the day, he had a homeboy he looked up to, Kaper. Kaper started spitting rhymes, so he felt he could do it, too. But when 9th Ward Gucci started rapping, it was different, better, and he knew it, in a modest perspective. He could listen to a beat and writing was second nature; he didn’t have to try. A friend asked him to jump on a track in the studio one day and after that experience, he wasn’t going to stop. 9th Ward Gucci bought some studio equipment with his friend, Jo. He continued to write and record but didn’t take it serious because the streets paid him. This all came to a cataclysmic standstill in 2005 with Hurricane Katrina.
9th Ward Gucci moved to Atlanta, but the confines of a hotel room did not keep him from recording. At night, he would go to the club Open Mic Nights, where one night he was asked for one of his discs. Then So-So Def producer, Nitti, got a sample of that 9th Ward Gucci N.O. Swag, resulting in him being signed briefly with Island Def Jam Records. Some of 9th Ward Gucci’s works include the hits, “Chopper,” “Add Me Up” (featuring Nitti and Jermaine Dupri), and the still popular, “Accent” with Gucci Mane. But he also caught the attention of platinum-selling artists, like Trey Songz (“Sad I Gotta Hustle”), Yo Gotti (“What U Think About Me”), The Dream, and Drumma Boy, eventually opening doors with other producers and DJs, like Spinz, Sizzle, KE, Hektik, JSoul, Mike Swift, Gamble, Knucklez, Rell, Spinatik, T. Brewer and Leer Jet, to name a few.
The UNSUNG CD was released in November 2012, BUT, something extra was in his hip-hop gumbo. That signature 9th Ward Gucci “Yah-Yah-Yah” came harder with some jaw-dropping realism, from the Intro, “Change Gon’ Come,” with Sam Cook crooning to the melody and 9th Ward Gucci spitting, “I ain’t just project, I’m 5-0-4” or “Masta Blasta” (produced by DJ CelSizzle), A Shout Out to All of the Ballers in any hustle; and “My Life,” where the hook is at the end of the track, GOLDEN.
The FOCUS CD was released in May 2013, honing in on the single, “Dolla $ign$,” [two versions, one featuring StarDAT J-Slim] released simultaneously with the debut video on WorldStarHipHop, which nabbed 10,000 views in the first 24 hours and almost 20,000 in the first 30 days. “This is the first single off of my latest album, “FOCUS.” I wrote this song because I was thinking to myself how self-driven I have become, so much so that I refuse to acknowledge/entertain the negativity of my reality. This gave me a center to not stop and that is when I realized, I was in “FOCUS” of myself, my creativity, my craft, and my music. If I stay focussed, I can see the bigger picture; the brighter future. Some people may be living in the projects, but they might look at it as a condo. A person that is riding a bus right now could look at it as riding in a limousine. See, I flip it all. I can turn nothing into something. I know people think I’m tripping, but they don’t see it how I see it. I SEE DOLLA $IGN$.”
So, Unsung? No, that’s too limiting for 9th Ward Gucci. How about an unstoppable, hustling cosmism of hip-hop evolution emerging from the bottom of the map, swag on deck, already in the zone, in that lane that’s missing His street music? 9th Ward Gucci has some jaws to drop.
In 2014, 9th Ward Gucci dropped 2 more MixTapes (INDY.LIVEMIXTAPES), "FOCUS-ALLSTARS" & "UNSUNG-REMIX." His single, "CirocN", is currently playing on R&B/Hip-Hop Radio Station Q93-FM (WQUE-FM) in New Orleans.
In 2015, 9th Ward Gucci hit the scene with "CirocN" (in rotation on Q93-FM) in New Orleans and #NewHotSingle "WE DON'T WANNA START OVER."