'Til Tha Death Records a family based record label started by brothers Jose "Tone-G" Cruz (CEO) and Jason "OG Kaos D" Cruz (Co CEO). Tone-G, 32 was born in Chicago, IL with his younger brother OG Kaos D,30 and has been been passionate about music and rapping for 20 plus years. It all started when he heard Brenda’s Got a Baby by Tupac. Tupac’s work inspired Tone-G to pursue rapping because his music was so real and people could actually relate to it. Soon after, he started free-styling when he was 13. Tone-G had a natural talent for that. Then at the age of 16 Tone-G started writing because a wise man told him free-styling was easy but he needed to learn how to write. Tone-G took that advice and has been writing ever since. Tone-G and OG Kaos D started ‘Til Tha Death Records in 2002, Tone-G, in particular, wanted to be his own boss and was tired of dealing with people that weren’t serious. He realized he could make his hopes and dreams come true because he was confident in his own abilities to produce music under his own independent label. While at a job site Tone-G met rapper 101.101 performed a couple verses and Tone-G signed him on the spot. Tone-G saw his hunger, felt the pain in his voice, and knew that 101 signing to ‘Til Tha Death could be beneficial for both of them. Nick “101” Lynch, born and raised in Wichita, is 19 years young with a talent beyond his years he is more unusual than most, 101 realized he could rap while being addicted to meth. 101 was inspired to write his first song when he heard Tupac and the Notorious B.I.G. song “Runnin.” He wrote to the instrumental and titled it “Heroes and Legends”. In the song 101 describes the difference between a hero and a legend. At the age of 17, after writing close to 100 songs, 101 started to actually record. 101 had always been looking for people to record with so meeting Tone-G was a great thing now he could finally pursue his dream of becoming the biggest name in the city. Soon after signing 101 Tone-G signed his brother-in law Lorenzo “RenaGaDe” Byrd. RenaGaDe is originally from Kansas City and has been living in Wichita for the past seven years. He has been rapping since he was seven years old but actually decided to record when he “woke up one day and decided to build a studio”. RenaGaDe made several mix tapes but never released any to the public, so signing with Tone-G was an opportunity to put his music out there. RenaGaDe says that he and Tone-G have the same vision of taking music to a different level. RenaGaDe’s personal dream is to use rap and his success to get away from his hard life. With all these rappers there had to be a softer element in ‘Til Tha Death, someone to bring in a different audience and bring a woman’s perspective. This is where Arielle “Pocahontas” Thomas comes in. Tone-G met Pocahontas through a mutual friend and actually became friends with her first before he even knew of Pocahontas’s hidden singing abilities. Pocahontas attended a few studio sessions and knew that ‘Til Tha Death needed a singer. Tone-G heard her sing and saw the potential in “her” voice. Pocahontas tried out by working on song called “Real Love” she wrote a verse to it but ended up not making it on the song vocally. However, Tone-G signed her anyway based on her writing abilities and because he saw something in her he hadn’t seen in a long time. Pocahontas is 20 years old, a military kid with strong parental influences, she has always wanted to be in the entertainment industry but becoming a singer never really seemed like it was in the cards for. Her natural talent has always been writing and with support from her parents, journalism seemed like the desired career choice. Even though she has been singing since she was six years old mimicking after her favorite artists (Mary J. Blige, Christina Aguilera, and Mariah Carey) she was never fully confident in her dreams of becoming a singer. Tone-G with his belief in her allowed her the opportunity to do something challenging. Pocahontas wants longevity in the industry whether it be in music, writing or using her success to create other opportunities for her other passions like fashion. Tone-G as the CEO is the main connection between all the artists and contributors to the 'Til Tha Death movement. He put together all these different people to make great music, with his girl and manager KyQueena “Queen” Barns a 23 year old business driven woman with a passion for music by his side, Til Tha Death will be a business you will hear about years from now.