Deshon Jordan (born March 10, 1989) better known for his stage name “J-Real” was born in Long Beach, California. In an instant J-Real and Music were inseparable. Looking up to artist such as Tupac , Mase, Diddy, Eminem, and Jay-Z to list a few, he was determined to do whatever it took to make his dreams come true; becoming one of the most memorable and successful pioneers in the entertainment industry. At the age of 13, he and his family moved to Atlanta, Georgia. J-Real would then create a rap group called “Young “N” Heartless” with childhood friends “Slim” and “K”. The energized trio would win countless talent shows, becoming well-known throughout Atlanta. Determined to build their resume, the young group made appearances at V-103 Block Party with radio host DJ Greg Street, and numerous shows out of state, such as The Multi-Fest in West Virginia. Sadly the talented rap group came to a halt and went their separate ways, but J-Real was not going to give up and continued on as a solo music artist.
Keeping his passion for music alive, he sought an opportunity to create his own promotion team called “Heartless Entertainment”; which would not only promote him as an artist, but create a safe haven for inner city kids, allowing them to pursue their dreams and stay productive. Being a big brother to several youth members, he encouraged education, focus, drive, and hard work, providing hands on experience with Studio Sessions, Modeling, Promotional Marketing and so much more. As his team continued to grow, he then opened up a venue called “Saturday Night Live” hosted at All American Skates, where family and friends and most importantly the youth could come and connect. As time progressed and his fan base continued to grow, he then created his own independent record label, Paperboyz Records. The PaperBoy being defined as the distributor of daily news, J-Real embodied the Paperboy, delivering a message through his music to the people. Displaying Bike Chains to represent the everyday Paperboy hustle, getting music to the streets; Paperboy Cups, Hoodies, T-Shirts and Snapbacks were also created to add on to the movement. Now only 23 years old, a role model to his community, owner of his independent record label, and clothing line Paperboy Apparel, J-Real and his team continue to distribute his music.
He has dropped several mixtapes such as “Real Recognize Real” featuring DJ Holiday from the Affiliates, “King of Teens” featuring V103’s Atlanta Radio Host Lil Bankhead, “I Ain’t Shit Yet”, his first independent album “I Am J-Real” featuring artists such as Sammie, Lil Chuckee, Gorilla Zoe and Ray Lavender, and recently released his anticipated mixtape “Change”, delivering hits such as “Don’t Let Me Fall” and “Never Have I Ever.” J-Real has also been endorsed by the Georgia Lottery Corporation, as a featured artist on their promotional jingle for their new lottery ticket “Jingle Bucks”, which was premiered at the NFL Monday night football game, Atlanta Falcons vs. the Dallas Cowboys in November 2012. His music continues to receive high ratings and rave reviews on major on-line sites and radio networks from his faithful fans and music critics.
To this day residing in Atlanta, Georgia full of dream chasers and aspiring artist, J-Real “The Paperboy” continues to strive to be the best, maintaining his own individuality, grinding each day perfecting his artistry, and improving as a business man. He is the true definition of a “triple threat”, not only is he intelligent, he’s extremely talented with a magnetic personality, and a true visionary who seems to create his own path, ready to take this industry by storm.