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Since 2005, Rivera and his wife and business partner, Monica, have been the driving forces behind the world-renown Juicy Beach party at WMC in Miami each March. The 17-hour events at Nikki Beach Club attract a cast of over 7,500 clubbers as well as A-list DJs, and the party has gone on to become one of the week's most successful events. Likewise, the Juicy Ibiza parties in Ibiza welcomed up to 6,000 clubbers at Amnesia's beautiful terrace in years past and at Privilege in 2009. The Juicy brand is expanding to new territories, including: within the U.S. (i.e. New York, Los Angeles, Chicago); the UK; and Spain, with new locations being added.
Rivera was voted “Best House Producer” by Beatport and “Best Remixer” by the IDMA Awards (International Dance Music Awards) in 2008. In 2009Rivera released the fourth Juicy Ibiza compilation, and the release hit the ‘Top 5’ in iTunes sales globally, buoyed by the record deals with Black Hole Recordings and Ultra Records. With a residency at Privilege in the summer of 2009, Rivera saw success with the release of his latest artist album, Closer To The Sun (Ultra/Black Hole). The album garnered critical praise and a great deal of media attention within the U.S. and internationally, with hit singles that included “Closer To The Sun” and “Let Me Sip My Drink” feat. Fast Eddie. Those tunes succeeded at radio, on the dancefloor, and also thrived amongst fellow DJs in their respective record crates. Additionally, Rivera’s remixes for Nelly Furtado’s “Manos Al Aire” and Basement Jaxx’s “Raindrops” have also been hammered out by Tiësto, Yazz, and the Plastik Population. It’s 2010, and of his plans for the rapidly approaching future, Robbie Rivera has only this to say, “I’ll keep making quality music! Period.”