Fire in the Rootz began as a trio of Hawaii boys jamming to the sweet vibes of reggae. The pack has now grown to 8 and found a home amongst the Eugene college scene. Our music talks about the destruction of our roots and culture back home for the benefit of commercialization and tourism. Development: It's a worldwide plague that seems to be reaching even the places closest to our hearts. Our music looks to empower and inspire those in the minority everywhere to stand up and fight for your roots and culture. Through music we can reach the masses. Through music we can open conscious eyes.