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PUi, or often referred to as The PUi Tribe due to the culture that has formed around the music of the band, is the pioneer of a new movement called Neo- Primal.
Neo-Primal is the emergence of a sound inspired by an idea. It is a progressive, upward motion that draws its strength from the depth of it's roots. A futuristic mind driven by a primitive heart. Tribal Drums dancing around Synthesizer Sounds fueled by aggressive guitar riffing. Ethnically diverse and emotionally intoxicating, the sound is a melodic, rhythmic texture bred from Metal, R&B, Soul, Middle Eastern motifs and Electronica.
The members of PUi are given the titles of Prince, Siren, Makina, Shaa,Tek and Ki. Current Prince and founder of The PUi Tribe is Anatolian native Nazimcan Shuva. The line-up is completed by Siren Leo, Makina Brian, Shaa Ory, Tek Tunc, and Ki. When the day comes, these titles will pass on to successors chosen by the previous holders. This tradition aims to make The PUi Tribe a bright burning flame of expression for generations to come.
Whenever asked what "PUi" means, Prince Nazimcan Shuva, has one answer for them: "Tabula Rasa. Tabula Rasa is a blank slate. PUi is your blank slate. Look at us. We are your thoughts. We are your judgment. Our actions define the meaning of the word, after all what can describe what we are, better than what we do?"
PUi is its own definition.