The evolution of music continues as Atlanta producer/songwriter/mc/vocalist Ric Atari enters the scene and takes center stage with a style unlike any other. Ric transitions between rapping & singing with an ease that is unparalleled. Recognized for his exceptional multi-genre production talents, melodic mastery, pin-point timing, delivery and lyrical ability, Ric’s style combines Pop, Hip-Hop & Electronic Dance elevating all to a new dimension.
When describing his sound, as with all Creators, Atari is hesitant to box himself into one genre. But he does say “If Lady Gaga & Andre 3000 had a baby, and then Prince raised it, that would be very close to my sound”.
A mixtape phenom, in late 2010 Ric recently released “Songs in the Key of Autotune”. The mixtape project included the hit “I Must Be Special”, plus other stand-out tracks such as “Come Back”, “Crashin”, “Sex.Money.Drugs.Music” and “Sweet Nothings” with singer and actress Brandy. Then later in 2011, Atari was featured on Drake’s soundtrack smash “All I Know”.
Next came Ric Atari’s street-album, “AtariMania” in 2012. The cult-classic album was received with much critical acclaim. Features include Snoop Dogg, Drake, 2 Chainz, Gucci Mane, The Game, Young Dro & more.
Dubbed “The Cancer” by an industry executive because of his multi-faceted attack on the entertainment industry, Ric’s drive is propelling him to the forefront as an artist and entrepreneur. He is currently working on his first full-length album “Kill Focus” which is scheduled for release Summer 2013. Led by the amazing singles “All Day All Nite”, "Friday Night Cinema", "Jesus Weed" & "Royalty", KILL FOCUS is set to take the World by storm!
Ric has earned worldwide acclaim and multi-platinum success as a producer/songwriter, collaborating with a wide range of music greats like Usher, Wyclef, Drake, Jimmy Jam and Terry Lewis, Lionel Richie, Snoop Dogg, Waka Flocka, Mobb Deep, Gucci Mane, Nicole Scherzinger from the Pussycat Dolls, Jill Scott, Uncle Murda, 112 and countless others. But now is his time to shine as an artist.
Ric was recently credited along with Wyclef Jean & Waka Flocka for creating a new genre of music called "TRAP 'N' ROLL" that is being compared to Run-DMC & Aerosmith creating a brand new sound when they took over the world of music with "Walk This Way"... "Trap 'N' Roll" will be unleashed on Wyclef & Waka's new albums that will be released in 2013! Ric produced & wrote 5 records on Wyclef Jean's "April Showers" Mixtape as well as having his own Ric Atari record "All Day All Nite" featured on the CD...
When Ric chose to follow his dreams in the music industry after high school, he assured his mother, a teacher, that she would have platinum plaques hanging on the wall where his college degree would have been. While Ric values the importance of education, he turned down nine college scholarship offers to pursue his passion for music … and he hasn’t looked back. By the way, he kept his promise…his plaques now hang in the living room of his mother’s house.