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Sari Abboud started as a dreamer with a talented soul. Known as Massari around the world, pronounced Ma-sa-ree, is the Arabic translation of the word money. The name was chosen as a representation of his rich cultural background. At 28, Sari is the eldest of three boys and is proud to be born in Beirut, Lebanon. As a proud Lebanese-Canadian, Massari didn’t want to be about just fame and glory; he wanted to connect with his fans. He wanted to be a real role model for his people and offer them all the beauty he feels in his heart, as an artist and as a man.